insights

Watch Loot Boxes, Snapchat For Game Marketing Trends In 2018

The new year has just started, but video game console trends that began in 2017 are…

Understanding Social Speech Builds Better Relationships With Consumers

Social speech, complemented by turning data into insights, is becoming more critical for marketers to employ…

Madeline Di Nonno: Women’s Treatment In Advertising Remains Stagnant

For women, marketing is still in the same place as it was twelve years ago. In…

Audience Profiling With AI Emboldens Personal Messaging

Editor’s note: Robin Boytos is the VP of Ayzenberg Insights. AListDaily is the editorial and publishing arm of the…

Major Brands Leverage Twitter Influencers To Prep For Fall

Editor’s note: Julie Truong is an analyst for Ayzenberg Insights. AListDaily is the editorial and publishing arm of the…

Ayzenberg’s Earned Media Value Index Aims To Make Measuring A Campaign’s ROI Easier

(Editor’s note: AListDaily is the publishing arm of the Ayzenberg Group. To read the updated Ayzenberg Earned Media Value Index…

IBM Guides Tennis Through The Digital Age With Ace Innovations

When tennis fans think about Tuesday night’s US Open competition, they’ll probably focus on how the…

The Current State Of Facebook

With over two billion users, Facebook is the most popular social network on the planet. CEO…

Analysis: June’s Biggest Twitter Trends

  Editor’s note: Robin Boytos is the director of analytics for Ayzenberg Insights. AListDaily is the editorial and publishing…

AppsFlyer Is Converging Performance Marketing And Brand Marketing

Marketing has become ever more dependent on data and analytics, and as a consequence companies that…

The Future of Virtual Reality Marketing And Advertising

The virtual reality market continues to expand with new hardware and software pushing the boundaries outward.…

How Ad Giants Facebook And Google Are Showing Mobile Growth

The two advertising titans in Facebook and Google both continued to show strong growth in revenue…

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