Internet of Things

Google, Amazon Vie To Gain IoT Attention From Marketers

With the purchase of IoT provider Xively, Google will be armed with an established platform that…

Royal Caribbean Is Embracing Internet Of Things, Virtual Reality

The Internet of Things is drastically changing all aspects of life, including vacationing. Major cruise brands…

Black Friday Shopper Habits Changing; CMOs Don’t Get Their Consumers

As consumers prepare for Black Friday, their shopping habits are changing as well. Projections by the…

Emerging Technology Is Redefining Grocery Shopping

Space age technology isn’t just for gadgets and games—it’s changing the way consumers perform everyday tasks…

CMOs Say They Will Invest In AI And Machine Learning

Eighty-six percent of retailer CMOs are planning to invest in AI and machine learning this year,…

Tesla’s Tantalizing Marketing Tactics Keep Its Cars In High Demand

Production for Tesla’s Model 3 is now underway, but you won’t see it humming down the…

Brands At San Diego Comic-Con Want To Be Experiential Marketing Heroes

San Diego Comic-Con is here once again in all of its glory. The costumes are on,…

Marketers Are Integrating IoT To Engage Consumers

Forward-thinking brands are using IoT in innovative ways. IoT devices can offer timely, relevant, data-driven engagement to…

56 Percent Of Video Plays Are On Mobile; IoT Will Reach $800B In 2017

This week in marketing statistics, consumers can’t stop looking at their phones, long-form video dominates all…

How This Brand Hopes To Bring Clarity To Smart Home Automation

The battle for smart home automation is intensifying, as Amazon Alexa and OK Google target consumers…

Less Trust, More IoT And Other Must-Read Marketing Stats

This week, it’s all about technology—what matters to marketers, consumers and retailers from smart watches to…

What Marketers Need To Know From Mobile World Congress 2017

Mobile World Congress is obviously about phones and tablets, but also encompasses the latest consumer technology on the move. Held…

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