IoT

Google, Amazon Vie To Gain IoT Attention From Marketers

With the purchase of IoT provider Xively, Google will be armed with an established platform that…

What Marketers Need To Know About Mobile World Congress 2018

Over 100,000 industry executives and 2,300 exhibitors are slated to attend Mobile World Congress (MWC), held this…

These Are The Mobile World Congress Events Engaging Marketers

Here is what’s on our radar for Mobile World Congress, between the show’s official daily agenda…

Deloitte: Mobile Trends Maturing, Addiction Gives Way To Etiquette

Deloitte’s 2017 “Global Mobile Consumer Survey” has been released, and for the first time, several mobile…

Royal Caribbean Is Embracing Internet Of Things, Virtual Reality

The Internet of Things is drastically changing all aspects of life, including vacationing. Major cruise brands…

Emerging Technology Is Redefining Grocery Shopping

Space age technology isn’t just for gadgets and games—it’s changing the way consumers perform everyday tasks…

CMOs Say They Will Invest In AI And Machine Learning

Eighty-six percent of retailer CMOs are planning to invest in AI and machine learning this year,…

Tesla’s Tantalizing Marketing Tactics Keep Its Cars In High Demand

Production for Tesla’s Model 3 is now underway, but you won’t see it humming down the…

Marketers Are Integrating IoT To Engage Consumers

Forward-thinking brands are using IoT in innovative ways. IoT devices can offer timely, relevant, data-driven engagement to…

56 Percent Of Video Plays Are On Mobile; IoT Will Reach $800B In 2017

This week in marketing statistics, consumers can’t stop looking at their phones, long-form video dominates all…

Live Broadcasts Make Up 20 Percent Of Facebook Video

This week, we find out what teenagers do on their phones all day, gamers get hardcore and…

Dell Technologies Is Rebranding Through Content, Storytelling And Some Magic

When Dell closed a $67 billion merger with EMC last September, it made history by becoming…

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