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Why Creators Like Jimmy Kimmel And Brands Like Banana Republic Are All In On 360-Degree Content

Over one billion people around the globe will regularly access augmented and virtual reality content by…

Inside Oreo’s Global Marketing Strategy Featuring Shaq, Neymar And Christina Aguilera

When you’re a brand whose built bullions in equity by banking on the simple ritual of…

‘Captain America: Civil War’ Twitter Promotion Reacts To Your Decisions

The push for Marvel Studios’ latest film, Captain America: Civil War, has begun and it’s taking the…

‘Batman v Superman’ Promotions Are Having Fun With The Epic Showdown

This weekend’s premiere of Batman v Superman: Dawn of Justice can be seen as many things.…

Samsung President Tim Baxter Says Virtual Reality Is Ready For Primetime

Minutes after Public Enemy riles up the crowd of SXSW attendees at the Samsung Galaxy Life…

‘Wackiest Viral Marketing Campaigns’

Writing for ABC News, Dalia Fahmy compiles a short list of wacky viral video campaigns from…