Kobe Bryant

ComplexCon Looks To Capitalize On Millennial Consumers

ComplexCon returned to Los Angeles for the second consecutive year with a two-day consumer show that…

Kobe Bryant’s New Career Calling Is Storytelling

Less than a year and a half removed from retirement and playing in his last basketball…

ESports Is Gunning For A Seat At The Fabled Table Of Traditional Sports

LeBron James. Tom Brady. Clayton Kershaw. Sidney Crosby. These athletes are household names to a cavalcade…

American Express Small Business Saturday Strategy Consists Of Shaq, Soap And Social

American Express is reinvesting into the company’s largest and longest running campaign in “Shop Small” by…

Kobe Bryant Discusses Life After Basketball, Next Step Investing Into Startups With $100M Fund

Basketball was not a part of Kobe Bryant’s life—it was life. From being drafted as a…

‘Viral’ Marketing And Basketball Superstars: This Week’s Game Launches And Promotions

It’s a big week for video game releases and their eye-catching promotions. While Bungie thrust unsuspecting…

Op-Ed: How ‘NBA 2K17’ Epitomizes Pre-Launch Engagement

NBA 2K17 already has quite a legacy to live up to. The basketball game’s predecessor was…

The Growing List Of Professional Athletes Taking On ESports

There was a time when the only link between traditional sports and video games came from…

Rick Fox Wants To Bring Kobe Bryant Into ESports

[a]listdaily caught up with former Los Angeles Lakers star Rick Fox to discuss why the three…

2K Sports’ Debut ESports Event Is A Slam Dunk Success

Earlier this year, details were announced regarding the Road To the Finals tournament for NBA 2K16, 2K…

Kobe Bryant Might ‘Consider’ Dropping A Dime Into ESports

Kobe Bryant recently called it a career with the Los Angeles Lakers, but the future first-ballot Hall…

How Undefeated Remade An Iconic Nike Commercial In Virtual Reality

There’s no brand on the planet better associated with basketball than Nike. For a company eponymous…

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