An eSports domino effect has ensued in traditional sports that feels like a Gold Rush for gaming
Brad Minor, VP of global brand partnerships and experiential marketing for American Express, explains the social video and experiential campaign “Shop Small” starring Shaquille O’Neal and Kendrick Lamar
Meet Kobe Bryant, the Hall of Fame basketball player whose recreating himself as a venture capitalist businessman
Bungie surprised Destiny players with a campaign that quickly went viral. . . literally.
The sequel began its promotion very early, and gave players opportunities for early access
It’s not just about the money, although that certainly doesn’t hurt. After all, these athletes are in it to win it
Could the former Lakers teammates potentially unite in a video game venture?
The publisher behind the NBA 2K franchise officially broke into eSports with the Road To the Finals event
The retired star has expressed interest in eSports, and his tie-in with NBA 2K17 could potentially pave a way
The lifestyle streetwear brand’s homage features “the world’s greatest ballhandler” Pat The Roc
The Lakers legend retires having earned $680 million for his efforts on the hardwood, with $350 million coming from endorsements
Which star will win this selfie shootout?