League of Legends

With Cleveland Cavaliers Virtual Jersey Sponsorship, Hot Pockets Explores Esports

As the Cleveland Cavaliers releases one of the first NBA 2K League virtual jersey sponsorships—a Hot…

Watch Loot Boxes, Snapchat For Game Marketing Trends In 2018

The new year has just started, but video game console trends that began in 2017 are…

‘Games As A Service’ Drives Video Game Growth In 2017, But Stumbles Along The Way

Both console and PC gaming saw growth this year, as video games continue to be treated…

With Team SoloMid Partnership, Gillette Moves Deeper Into Esports

Procter and Gamble brand Gillette is partnering with popular global esports organization Team SoloMid (TSM) as…

Riot Games’ Esports Business Model Borrows From Traditional Sports

Riot Games has shepherded competitive gaming from hotel ballrooms to sold out sports stadiums like the…

Digital Game Sales For September Reach $8.3B

Worldwide digital game sales reached $8.3 billion across console, mobile and PC in September, up from…

Acer Brings Predator Gaming To ‘League Of Legends’ Esports Fans

Acer first entered into a marketing partnership with Riot Games last September to establish its Predator…

How HypSports Marries Esports With Traditional Fantasy Sports

Fantasy sports has immeasurably heightened the fervor in fans since the turn of the millennium. The…

HP Advances Omen Brand With Esports Fans

HP is focusing heavily on gamers and esports fans with its new line of Omen laptops…

Studying The Growth Of Collegiate Esports

As professional esports continues its explosive growth, even attracting support from traditional sports, another sector has…

July Digital Game Sales Hit $7.8 Billion; SNES Classic Will “Go Gangbusters”

The worldwide digital video games market grew 16 percent year-over-year in July to $7.8 billion, according…

Esports One Brings Real-Time Stats To Esports

Although big esports events like Valve’s $23 million The International for Dota 2 and Activision’s Call…

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