Livestreaming

‘Games As A Service’ Drives Video Game Growth In 2017, But Stumbles Along The Way

Both console and PC gaming saw growth this year, as video games continue to be treated…

Asus ‘ROG’ Advances Gaming Trends To Reach New Audiences In Time For Holidays

Even though the Asus Republic of Gamers (ROG) brand has been around for 11 years and…

Twitch Builds Live Chess Ecosystem To Attract Sponsors

Twitch continues to diversify its viewing options—and by extension, marketing opportunities—by sponsoring Chess.com‘s entire lineup of…

Intel, Mandt Execs Discuss VR Livestreaming’s Potential For Brands

Virtual reality technology is impacting practically all forms of entertainment in various ways, including video games,…

Streamlabs CEO Explains Evolution Of Livestreaming

Streamlabs recently held its inaugural Expanding the Stream conference in San Francisco to focus on the…

Magid On The Rise And Future Of Core Esports Viewership

Esports awareness and viewership are on the rise—up 20 percent since 2013—according to Magid Associates, a…

Twitch COO: Blizzard Esports Deal Creates “Interesting And Deeper Integrated Marketing Opportunities”

Twitch is about to put the “watch” in Overwatch. The popular livestreaming platform has formed an exclusive worldwide…

E3 2017 Places A Strong Emphasis On Gaming Communities

E3 is all about the games, and publishers really want their audiences to enjoy experiences together—whether…

Experts Discuss Livestreaming Opportunities That Go Beyond ESports

ESports is a hot field right now that continues to grow rapidly. However, entering into the…

Op-Ed: Balancing ESports TV And Digital Broadcasts

The first Heroes of the Dorm tournament (a collegiate eSports competition where teams play Heroes of…

Stream.Me Uses ESports To Take On Twitch, YouTube and Facebook Live

The streaming market today is dominated by big companies like the Amazon-owned Twitch, Google’s YouTube Gaming…

Inside IBM’s Branded Content Strategy

Hidden Figures has been a box office smash ever since debuting in theatres this year. The…

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