L'Oreal

Cannes Lions’ China Day: The Next Big Player In Marketing And Advertising

Despite being situated in the Côte d’Azur, each year that goes by at Cannes Lions feels…

Cannes Lions Sessions: Embracing Creativity And Transparency In A Digital World

Legacy brands who not only adapt to but embrace digital marketing experience a new era of…

Cannes Lions 2018: How Technology Is Disrupting The Creative Process

First it came for the production line workers, then it came for the truck drivers, and…

CoverGirl’s AR Makeup Experience Skips The App Install

CoverGirl has launched the first augmented reality experience that does not require the download of an…

For Beauty Brands, Augmented Reality Is A Growing Part Of The Company Makeup

Beauty brands are merging the real world with the digital one at an increasingly higher rate,…

Brands Who Use Augmented Reality To Pursue Real Success

Around for many years but popularized by Pokémon GO, augmented reality (AR) technology has been embraced by pioneering…

Brands Are Connecting With Mobile Millennials In Snaps

Snaps is a mobile messaging platform that connects top Fortune 1000 companies to cell phone obsessed consumers…

5 Brands That Successfully Use Augmented Reality

Augmented reality (AR) is a combination of real life and a super-imposed image or animation, using…

Is Emoji-Based Marketing Really Effective?

Those little faces and icons—emoji, as they call ’em—are everywhere. From text messaging to emails to…

Beauty Brands Explore The Belles Of Social With Snapchat, Augmented Reality And Emoji

L’Oreal blessed the masses with Beaumoji last week, a new keyboard of beauty-themed emoji to keep the conversation…

How Brands Are Successfully Telling Stories Through Snapchat’s Lens

Snapchat is a unique animal. When a photo or video self-destructs in ten seconds or less,…