marketing

Five Strategies To Bring Marketing And Engineering Teams Together

There’s a known gulf between marketing and engineering / IT teams. But despite differing work attitudes,…

Brands Discover Feelings Make Recommendation Engines Work

Recommendation-engine technology is reshaping the entire digital consumer experience from entertainment to online shopping. To make…

StandUp Digital Enlists Kevin Hart To Make And Market ‘Gold Ambush’ Mobile Game

Pinxter Digital and StandUp Digital have launched Gold Ambush with Kevin Hart, a free-to-play strategy game…

Major Brands Leverage Twitter Influencers To Prep For Fall

Editor’s note: Julie Truong is an analyst for Ayzenberg Insights. AListDaily is the editorial and publishing arm of the…

Brands Celebrate Back-To-School Season With Humor, Positivity And Magic

It’s time to go back to school, and that means shopping carts both physical and electronic…

KFC’s Edgy Marketing Wins Millennial Trust

If your kind of marketing is finger lickin’ cray-cray, then Kentucky Fried Chicken has your back.…

ESL, MusclePharm Hire New CMOs; Pinterest Poaches Pair Of Execs For Products And Partnerships

Rodrigo Samwell is the new chief marketing officer for ESL. In a corresponding move, ESL also…

Former Apple CEO John Sculley On The Power Of Brands And Marketing

Having served as the president of PepsiCo and CEO of Apple during his career, John Sculley…

Diversity Proves To Be A Pressing Topic At Cannes Lions

Cannes Lions is an annual celebration of creativity for marketing mavens. Every year brands, agencies and celebrities…

Mars Explores Retro Gaming For M&M’S Caramel

To celebrate the launch of M&M’S Caramel, Mars, Inc. did a one-day M&M’S takeover of Times Square…

April Fool’s Day 2017: Brands Let Loose With Fake Ads

April Fool’s Day is a fond tradition of pranks, jokes and a celebration of silliness, in…

Disney’s Magical ‘Beauty And The Beast’ Marketing

It’s a tale as old as time—consumers are drawn to brands that make them feel nostalgic,…

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