Live from the [a]list summit, experts discuss the eSports audience and how brands can engage with it
Twitch has created an interactive 2016 retrospective game to share its success with the world
The game, which launched on Early Access, combines classic real-time strategy game elements MOBAs for a unique experience
Execs from Wargaming, HyperX, Team Liquid and Logitech G offer advice for getting into the eSports scene
Echo Fox has partnered with Asus to expand the team’s competitive reach in 2017
The gaming hardware company was a major sponsor for the first ELeague CS:GO Major tournament
Some of the top marketing job moves from the past week
While eSports is a hot field right now, it might not be for every brand. Experts offer some alternative livestreaming sponsorship opportunities.
Asus CMO says discusses how the Echo Fox partnership just the beginning of new focus on eSports teams
Non-endemic sponsors and industry insiders are asked why brands should be paying close attention to the eSports scene
McDonald’s sponsored the Madden Bowl in Houston before the Big Game.
Players could acquire a Grande-inspired character and listen to a specially remixed version of “Touch It” during a limited time event