Media

NBCUniversal Expands Adtech Team; Ford Appoints North American President

Highlights NBCUniversal is expanding its slate of advertising technology and measurement experts, bringing on Ed Kozek as…

Marketers Think Their Campaigns Are Integrated. They’re Not.

Integrated marketing provides a consistent experience for consumers whenever they encounter a brand’s presence. According to…

Sega Turns Parkour Gym Into Real-Life ‘Sonic Forces’ Level

Platformer video games like Sonic Forces are designed to inspire virtual adrenaline, but Sega decided to…

3 Things About TV Binge-Watching Every Marketer Should Know

Binge-watching TV has become the new norm, and marketers are crafting their campaigns accordingly. Here are…

YouTube’s Complicated Relationship With The Music Industry

At the staggering rate in which Google’s video streaming site flags copyrighted music, one would assume…

VR Is Changing The Way Developers And Consumers Look At Gaming

Virtual reality is changing the gaming industry in many ways, least of which by placing consumers…

How Disney Is Designing An Esports Programming Pipeline

Another day, another esports announcement that brings competitive gaming to a mainstream audience—this one by way…

Pixels And Ink: Marketing Video Games Through Comic Books

Video game publishers have had a friend in the comic book industry for over three decades.…

Bringing The ‘EVE Online’ Universe To The Real World

The massively multiplayer role-playing game EVE Online, and its developer CCP, have long had a unique…

Twitch And Crunchyroll Unite Fandoms With Anime Marathon

Anime and manga community Crunchyroll has partnered with Twitch to host a five-day marathon featuring more…

‘Castlevania’ Sinks Its Teeth Into A Lucrative Cross-Over Market

The Castlevania animated series has officially premiered on Netflix. Although only four episodes long, this R-rated…

Crytek Aims To Keep Players On Edge With ‘Hunt: Showdown’

In 2014, Crytek first announced Hunt: Horrors of the Gilded Age as a four-person cooperative shooter…

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