Microsoft

Cannes Lions 2018: How Technology Is Disrupting The Creative Process

First it came for the production line workers, then it came for the truck drivers, and…

E3 2018: Facebook Reveals Most Discussed Gaming Brands

E3 2018 is now well underway, and with all the major press conferences and showcases completed,…

E3 Going Through “More Evolutionary Than Revolutionary” Identity Shift

The Electronic Entertainment Expo is around the corner, and in its second year of opening its…

Report: Top Public Game Companies By Revenue In 2017

Newzoo has revealed the top 25 public companies by game revenue in 2017, illustrating the growth…

Video Game Marketers Discuss Inclusion Strategies For Women

Many developers and publishers are still hanging on to outdated views of the gaming demographic by…

Virtual And Augmented Reality Moving Away From Apps, Toward Web

While brands have taken advantage of virtual and augmented reality to showcase products or provide immersive…

Marketers Focus On Social VR For Needed Platform Reinvention

After more than two years on the open market, VR is not the shiny new object…

‘Games As A Service’ Drives Video Game Growth In 2017, But Stumbles Along The Way

Both console and PC gaming saw growth this year, as video games continue to be treated…

Virtual Reality Finding Its Way Out Of ‘Trough Of Disillusionment’

In its second year on the consumer market, virtual reality has been challenged with getting out…

How Gaming Hardware Brands Are Marketing Through Esports To Gain An Audience Share

The peripherals and esports ecosystem is flooded with brands, globally recognized teams and upstarts looking for…

Asus ‘ROG’ Advances Gaming Trends To Reach New Audiences In Time For Holidays

Even though the Asus Republic of Gamers (ROG) brand has been around for 11 years and…

Xbox One X Partners With Brands For ‘Drop Zone’ Augmented Reality Game

The Xbox One X has hit store shelves, and Microsoft is intensifying its efforts to make…

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