Microsoft

Virtual And Augmented Reality Moving Away From Apps, Toward Web

While brands have taken advantage of virtual and augmented reality to showcase products or provide immersive…

Marketers Focus On Social VR For Needed Platform Reinvention

After more than two years on the open market, VR is not the shiny new object…

‘Games As A Service’ Drives Video Game Growth In 2017, But Stumbles Along The Way

Both console and PC gaming saw growth this year, as video games continue to be treated…

Virtual Reality Finding Its Way Out Of ‘Trough Of Disillusionment’

In its second year on the consumer market, virtual reality has been challenged with getting out…

How Gaming Hardware Brands Are Marketing Through Esports To Gain An Audience Share

The peripherals and esports ecosystem is flooded with brands, globally recognized teams and upstarts looking for…

Asus ‘ROG’ Advances Gaming Trends To Reach New Audiences In Time For Holidays

Even though the Asus Republic of Gamers (ROG) brand has been around for 11 years and…

Xbox One X Partners With Brands For ‘Drop Zone’ Augmented Reality Game

The Xbox One X has hit store shelves, and Microsoft is intensifying its efforts to make…

Xbox One X Marketing Taps Into Gamer Competitiveness

Xbox One X is officially in stores and to celebrate, Microsoft is showing off its mid-generation…

Long Videos Drive Higher Engagement; Most Millennials Don’t Cord-Cut

Longer videos lead to higher engagement, according to a new study by Wochit. Videos longer than…

Brands Show Cause Marketing Done Right Does Good

It’s no secret that cause marketing (when handled properly) can lead to great dividends, especially among…

Analysts Explain Microsoft’s Moves On Mixed Reality

As a tech and gaming giant, Microsoft is in a unique position to invest in emerging…

‘Forza Motorsport 7’ Marketing Puts Its Cars Front And Center

Forza Motorsport 7 is now available exclusively for Xbox One and Windows 10, much to the…

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