MLG

Call Of Duty World League Committed To Growth Through Audience Engagement

The Call of Duty World League’s (CWL) second season is coming to a close, and the…

Newfronts 2017: What To Expect From Digital’s Ad Buying Hype-Fest

Digital Content Newfronts—digital entertainment’s answers to TV Upfront season—kicks off May 1 and the schedule is packed…

Scuf Gaming Founder Explains How ESports Helped Establish The Brand

Scuf Gaming has built its business around eSports. Since launching in early 2011, the company has…

What Makes Turtle Wax’s ESports Partnership With OpTic Gaming Shine

Turtle Wax isn’t the first company you think of when it comes to eSports, but the…

NRG ESports President Explains New Opportunities ESports Opens For City Tourism

Although it’s not officially a city, the District of Columbia is the first of what could…

Activision Blizzard’s Brand Message: ‘Innovation Never Goes Out Of Style’

Activision was making third-party games before they were cool . . . or existed, for that matter.…

Peter Moore Moves On From EA; Ubisoft Plucks Four Fellows From Telltale Games

From video games to traditional sports, there was no shortage of career shuffling this week. A…

Understanding Minute Media’s Crowd-Sourced ESports Plan

Yet another media company is entering the competitive eSports landscape. Minute Media recently raised another $15…

How Facebook Is Expanding Its Gaming Presence

With over a billion people on Facebook, the social network has become the ultimate go-to destination…

Expert Advice For Non-Endemic Brands Looking Into ESports Sponsorship

As eSports continues to grow at a phenomenal rate, rivaling some traditional sports, more non-endemic brands…

Seeing Double: A Look Inside Gunnar Optiks’ Partnership Strategy

Founded in 2006, Gunnar Optiks manufactures computer and gaming glasses that protect against digital eye strain.…

Pizza Hut Exec Dishes On Xbox One S Marketing Promotion

Pizza Hut, owned by Yum! Brands, continues to expand its marketing footprint with gamers. The restaurant…

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