Mobile Gaming

CMOs Say They Will Invest In AI And Machine Learning

Eighty-six percent of retailer CMOs are planning to invest in AI and machine learning this year,…

Apple’s Latest Marketing Strategy Targets The Gaming Market

Despite some efforts from developers, Apple isn’t exactly known for being a game platform—at least not…

The Current State Of Mobile Gaming

Mobile gaming—from the most casual candy crusher to the obsessed champion—is a platform that spans gender, age,…

Newzoo: Smartphone Users Will Reach 3.6 Billion By 2020

Smartphone usage continues to grow, Samsung is leading the pack and consumers will spend a whole…

How Skillz Levels The Playing Field For Mobile ESports

Skillz is out to redefine what people imagine when they think of eSports on mobile devices.…

Storm8 Turns Up The Competition With Its Casual Games

Competitive mobile games are steadily making names for themselves on the eSports scene, but it can…

Study: Console Gamers Buy Quickly And Millennials Prefer PS4

PayPal has released its Digital Goods Economy Survey, conducted by SuperData Research, observing the habits and…

Skybound Interactive President Discusses ‘The Walking Dead’ Video Game Strategy

Skybound Entertainment was early into the video game business. The comic book company has evolved into…

InMobi Details Approach Toward Mobile Game Marketing

InMobi is one of the world’s largest entertainment ad platforms. It does a significant amount of…

Succeeding In China’s Soaring Mobile Game Market Grows More Challenging

The growth of the Chinese market for games has been impressive over the past decade, and…

Atari CEO Discusses Taking Brand Recognition Beyond Video Games

Atari has been around since the dawn of video games, and it remains one of the…

Tapjoy: ‘Brand Advertising Is Coming’ To Mobile

When you want to find out what’s going on with mobile advertising, there’s no better place…

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