Cross-promotion turns fall looks into virtual and real-life purchases for gaming fashionistas
One rewarded ad during the first week after an app’s install can change everything
Online video views are up, US homes get “smart” and Tekken 7 kicks the competition
Mobile gamers are seeing old friends on new devices
Phone obsessions, and consumers reveal what annoys them most about brands
VR innovation, the top-selling video games for April, and more
We review this week’s hottest marketing statistics and trends
Plus—what do teenagers do on their phones all day?
The PC virtual world has been shuttered in favor of Club Penguin Island
Over one million digital items have been distributed on the mobile platform
All hype aside, some marketers are reticent to delve into a new medium
Snapchat’s show line-up is expanding, but can Snap, Inc. keep marketers happy?