All hype aside, some marketers are reticent to delve into a new medium
Snapchat’s show line-up is expanding, but can Snap, Inc. keep marketers happy?
The new tool gets “smarter with every use”
“We feel a tremendous responsibility to our audiences to keep our franchises exciting.”
Balancing revenue with user enjoyment through games, music, messaging and more
So much tech, so little time . . . but there are definitely some themes emerging
From Mega Man to Street Fighter, Resident Evil to Monster Hunter, this Japanese publisher knows how to keep the fans hooked for life
Plus: we dispel a common myth about millennials on social media
Appsflyer’s director of marketing for North America explains how mobile attribution is transforming marketing analytics
When console gamers put down the controller, they pick up their phones
Through a number of strategic partnerships and announcements this past year, Nintendo proves that the gaming brand of our youth has all grown up.
The Internet of Things is more than a fad, and here’s why.