Mobile

These Are The Mobile World Congress Events Engaging Marketers

Here is what’s on our radar for Mobile World Congress, between the show’s official daily agenda…

New ESPN+ Streaming Service Hopes To Meet Rising OTT Trends

ESPN will get its own low-cost streaming service this spring alongside a redesigned mobile app—a move…

5 Major Shifts Marketers Can Expect In 2018

When Forrester predicted a year of reckoning for marketers in 2018, it said CMOs needed to…

‘Insidious: The Last Key’ AR Activation Resets Purpose Of ‘Beauty’ App

Augmented reality filters have become a popular method for marketing the latest film releases. To promote…

Executives Tell Us Which Holiday Marketing Trends To Watch

From our most recent holiday marketing poll, we’ve found that for executive marketers, holiday season is…

Fashion Marketing Caters To Digital Natives With Mobile Strategies

Fashion may be a $2.4 trillion industry, but it is not immune to the effects of…

Snapchat Redesigns Itself To Address Investor Concerns

In 13 pages of prepared remarks to investors for Snap Inc’s Q3 earnings call, CEO Evan…

‘Covet Fashion’ And The Zoe Report Box Of Style Gamify Ecommerce

Mobile app Covet Fashion has partnered with The Zoe Report Box of Style to share a…

Study: Engagement With Rewarded Ads Greatly Increases App Retention

With millions of apps at consumers’ fingertips, discovery can be a real problem for some developers,…

Gen Z Is Now The Largest Audience Segment; Online Video Gets A Lift From Mobile

This week in marketing statistics, online video views are up, US homes get “smart” and Tekken 7…

Nostalgia On The Go: When Legacy Game IPs Move To Mobile

Mobile gamers are seeing old friends on new devices as legacy video game brands expand onto…

56 Percent Of Video Plays Are On Mobile; IoT Will Reach $800B In 2017

This week in marketing statistics, consumers can’t stop looking at their phones, long-form video dominates all…

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