Mountain Dew

Bud Light Unveils ‘The Bud Knight’ For Super Bowl LII

Despite declining year-over-year ratings for regular season football games, NBC still expects to earn over $500…

Xbox One X Partners With Brands For ‘Drop Zone’ Augmented Reality Game

The Xbox One X has hit store shelves, and Microsoft is intensifying its efforts to make…

Xbox One X Marketing Taps Into Gamer Competitiveness

Xbox One X is officially in stores and to celebrate, Microsoft is showing off its mid-generation…

Food Fashion: Restaurants And Snack Brands Hit The Runway

Wearing your food used to mean dribbling ketchup down your shirt, but we’ve entered a new…

Minute Media’s Strategy For Engaging With The Esports Audience

Earlier this year, sports media company Minute Media (which owns 12up and 90min) revealed that it…

‘NBA 2K18’ Marketing Is All About The Love Of The Game

If your basketball-loving friends and co-workers are suspiciously absent today, that’s because Friday was 2K Day—the…

Mountain Dew, Doritos Are Hosting Xbox One X Online Auctions

Mountain Dew and Doritos are teaming up to help Microsoft market the Xbox One X console…

‘The Walking Dead’ AR App Stalks Mobile Devices With Mountain Dew Partnership

Fans will have to wait until October 22 for Season Eight of The Walking Dead, but…

Roundtable: Four Brand Executives Discuss Their Drone Racing Strategy

A series of title sponsors are doubling down on DR1 Racing’s second season in the drone…

These San Diego Comic-Con VR Activations Brought Franchises To Life

The San Diego Comic-Con is an interactive playground for pop culture fans, and this year’s event…

Team Dignitas Brand Looks To Attract New Sponsors With Women’s Team

Team Dignitas’ female Counter-Strike: Global Offensive (CS:GO) team was the first to go through the Philadelphia…

ESL CEO Explains Why They’re Bullish About ‘Quake Champions’

ESL continued to build on its US footprint with its partnership with the Entertainment Software Association…

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