movie marketing

Facebook Tests Marker-Based AR Experiences For Facebook Camera

Facebook is testing marker-based AR experiences, beginning with films Ready Player One and A Wrinkle In…

‘Coco’ Marketing Focuses On Music, Family And Tradition

Disney/Pixar’s Coco is now in US theaters, poised to top the Thanksgiving weekend box office as…

‘Justice League’ Marketing Turns Teamwork Into A Superpower

Justice League unites DC superheroes Batman, Wonder Woman, The Flash, Aquaman, Cyborg and—if rumors prove true—Superman…

‘Wonder’ Movie Marketing Aims To Make The World A Kinder Place

Wonder tells the story of Auggie, a young boy whose unique face and personality inspires kindness…

Character Focus Refreshes ‘Murder On The Orient Express’ For Promo

Murder on the Orient Express is the fourth on-screen adaptation of Agatha Christie’s mystery novel, so…

‘Thor: Ragnarok’ Marketing Goes For The Laughs

Thor: Ragnarok is the third—and presumably final—solo film for Marvel’s god of thunder, but if the…

Film Marketing On Social Gets Creative And Interactive

Long before they hit the big screen, films are tested by audiences on social media—where hype…

‘The Mummy’ Rises With The Help Of Experiential Marketing

The Mummy is being resurrected once again by Universal Studios and the new film opens in…

‘Wonder Woman’ Marketing Swells Momentum On Strength And Subtlety

Wonder Woman could lasso herself a cool $175 million box office weekend—$75 million in the US and…

Marvel’s ‘Guardians Of The Galaxy Vol. 2’ Marketing Mix Tape

Guardians of the Galaxy Vol. 2 blasted its way to the top of the box office…

Wesley Snipes Stars In Standalone VR Short Film To Complement ‘The Recall’

One of the most decorated action movie actors of his generation is taking his talent from…

Fandango Partners With Facebook To Sell Movie Tickets

In a world where digital is king and fewer people are headed to the theater, Fandango is taking…

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