Movie

Tencent Backing Skydance Is A Case Study For Western Marketers

With the Chinese government’s clampdown on foreign investment on entertainment, Tencent’s investment into Skydance Media becomes…

Campari’s ‘The Legend Of Red Hand’ Continues Its Branded Short Film Series

With “The Legend of Red Hand,” Italian aperitif brand Campari continues a tradition of short-film activations…

Sony Pictures Grows VR Business While Promoting ‘Jumanji’ Movie

The movie industry has taken full advantage of virtual reality as a marketing tool to engage…

Gillette Calls On ‘Justice League’ VR Game To Promote Razors

Gillette has partnered with Warner Bros. Pictures’ Justice League in a marketing campaign that spans a free…

‘Geostorm’ Releases Lighthearted Marketing In Spite Of Timing

After a rocky production and several release delays, Warner Bros.’ and Skydance Entertainment’s Geostorm is finally…

Lionsgate And Unity Unleash ‘Jigsaw’ VR Experience

As just about every horror movie franchise demonstrates, killing the main villain doesn’t necessarily end the…

‘IT’ Marketing Terrifies With VR And Real Haunted House

IT creeps into theaters this weekend, much to the delight of horror fans and lament of coulrophobia-suffering…

‘Star Wars: The Last Jedi’ Toy Frenzy Begins With Force Friday II

It’s Force Friday II—a global three-day fan celebration spanning across thousands of retailers—launching new products inspired…

‘Atomic Blonde’ Kicks Its Marketing Into High Gear

Atomic Blonde kicks and punches its way into theaters Thursday, so Universal Pictures has been fueling…

FoxNext Pioneers Trail For Fully Interconnected Media

FoxNext’s mission is to take 20th Century Fox and Fox Television intellectual properties to the next…

Wargaming Helps Hollywood Market ‘Dunkirk’ And Other WWII Films

In conjunction with Warner Bros. and alongside Christopher Nolan’s WWII action thriller Dunkirk, Wargaming is kicking off a…

AMD Promotes ‘Baahubali 2’ Movie With Epic Sized VR Experience

AMD is growing its presence in the movie industry, particularly with virtual reality promotions. Last year,…

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