Music

Lyft Partners With Demi Lovato Once More For Music-Centric Campaign

To commemorate its drivers earning $500,000 in tips, Lyft partnered with Demi Lovato and surprised four…

Targeting Consumers During ‘Personal Prime Time’ Varies By Generation

Consumers are creating their own “personal prime times” to engage with media throughout the day, according…

Exclusive: Steve Aoki Demystifies His Brand Approach

Steve Aoki is no stranger to building brands. His father Hiroaki Aoki is the founder of teppan…

Deezer And Fnatic Discuss New Esports Partnership

Fnatic has partnered with music streaming service Deezer to promote the brand to its global esports…

Rovio’s Iron Maiden Fandom Begets ‘Angry Birds’ Partnership

Angry Birds Evolution is hosting a head-banging Halloween thanks to a partnership between game developer Rovio…

Facebook Cozies Up To The Music Industry While YouTube Struggles With Copyright

Facebook is offering major record labels and music publishers hundreds of millions of dollars so that…

‘Get Even’ Composer Olivier Derivière Explains Immersion Through Audio

From the title, Get Even sounds like an action-packed revenge game in which players burst onto…

International Hip Hop Dance Competition Steps Into Virtual Reality

On August 4-12, dance teams from over 50 countries will be in Phoenix, Arizona to participate…

How Coca-Cola Is Using Entertainment To Connect With Consumers

Branded content as entertainment is growing in propensity as companies bypass the traditional ad and marketing…

Inside Pandora’s Personalized, One-To-One Music Marketing Strategy

The acceleration of technology and mobile has brought the sexy back in audio, and Pandora is…

Hasbro And Harmonix Are Bringing The Party With ‘DropMix’

Harmonix and Hasbro are bringing the party this fall with the release of DropMix, a music-themed…

Akon Is Bringing His Energy Back To Music, All While Lighting Up Africa One Country At A Time

Akon’s accolades and ubiquitous vocals are unmistakable. Whether it be as a rapper, songwriter or a…

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