NBA 2K18

Under Armour’s App-Connected Shoe Ties To Long-Term Strategy In Gaming Space

This month, the Under Armour has had professional athletes test out its new UA HOVR Phantom…

Game Video Content Attracts Brands Searching For Audience Engagement

Over the past few years, game video content (GVC) has become a rising star in the…

Mark Cuban, Dallas Mavericks Banking On Esports To Reach New Fans

Entrepreneur, investor and Shark Tank TV show personality Mark Cuban is gearing up his NBA team, the Dallas…

Digital Game Sales For September Reach $8.3B

Worldwide digital game sales reached $8.3 billion across console, mobile and PC in September, up from…

Fitness Brands Find An Active Community Through Gamers

The fitness industry has discovered a lucrative audience in the gaming community—despite a long-held assumption that…

‘NBA 2K’ Works With Nike And Other Brands To Reward Gamers

Nike’s new NBA jerseys not only look cool, but they also unlock exclusive in-game virtual currency…

‘NBA 2K18’ Marketing Is All About The Love Of The Game

If your basketball-loving friends and co-workers are suspiciously absent today, that’s because Friday was 2K Day—the…

General Mills’ Reese’s Puffs Score Positive Brand Engagement With ‘NBA 2K18’

General Mills hopes to hit nothing but net with its latest video game marketing activation. The…