NFL

US Ad Spending To Grow 6 Percent In 2018, Driven Mostly By Facebook And Google

A new report released by Morgan Stanley indicates that overall ad spending in the US will…

Mobile Gaming On Rise, But Brand Ad Spending Remains Low

Despite the strong growth of mobile games, brands outside of the gaming industry have yet to…

Entertainment Leans On Celebrities To Grow VR Awareness

While Walmart’s investment in a virtual reality startup may show more diverse industries driving virtual reality adoption,…

Super Bowl Provides Marketers A Field To Run Mobile Game Strategy

Instead of relying on high-priced, in-game TV ads, more marketers are turning to the second screen…

Bud Light Uses ‘Dilly Dilly’ Brand Message To Issue Cease And Desist

Bud Light turned an awkward situation into a marketing opportunity by issuing a cease and desist…

National Geographic, Time Inc. Discuss Facebook Watch Video Strategy

Facebook brought brands yet another way to engage their followers with video on the platform by…

Snack Brands Look For A Marketing Sack This NFL Season

The NFL season officially kicks off on Thursday, signaling a new start for brands to get…

Electronic Arts Opens ‘Madden NFL’ Esports Playbook

The NFL is finally going all-in on esports. While Electronic Arts has been at the forefront…

How Xfinity’s Brand Marketing Revolves Around Product Experiences

With consumers increasingly relying on staying connected to a cavalcade of devices, Comcast is positioning its…

ReKTGlobal Plans To Bridge The Gap Between Esports And Traditional Sports

Despite the hundreds of millions of dollars flowing into esports and competitive gaming from large game…

Father’s Day Marketing Brings Humor And Tears, Challenges Stereotypes

Good news for dads this Father’s Day—spending is expected to reach an all-time high of $15.5…

STRIVR Labs Is Leveraging Virtual Reality To Train Sports Stars

Derek Belch is a former Stanford football player and graduate assistant coach for the Cardinal team.…

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