Executives from PepsiCo and The Wonderful Company join AListDaily to detail their sports marketing strategies
Madden NFL Club Championship Series kicks off this season with all 32 NFL teams
AListDaily sat down with Peter Intermaggio, senior vice president of brand marketing and communications for Comcast, to discuss how the Philadelphia-based subsidiary is positioning the brand with marketing across a variety of different verticals
RektGlobal is connecting pro teams with esports
Good news for dads this Father’s Day—spending is expected to reach an all-time high of $15.5 billion
Teams like the Dallas Cowboys, a cavalcade of franchise players like Andrew Luck and brands like BMW are lining up to use virtual reality in order to eliminate any blind spots, and improve at their crafts
Madden Championship players will have a shot at $500,000 on May 14
Former NFL star Shawne Merriman is building out an apparel brand based off of his famous nickname across MMA and NASCAR.
Kenny Mitchell, Gatorade’s senior director of consumer engagement, joined AListDaily to share how the sports drink brand is ushering in a new era by developing messages for the future of sports fuel and hydration.
From video games to traditional sports, there was no shortage of career shuffling this week
An eSports domino effect has ensued in traditional sports that feels like a Gold Rush for gaming
McDonald’s sponsored the Madden Bowl in Houston before the Big Game.