Nike

Report: Adidas, Sports Apparel Dominate Social Media Brand Visibility

After releasing its logo recognition platform in 2017, martech firm Brandwatch is showing off its capabilities,…

Fusion Bank Appoints Charlotte Luer CMO, And Other Hires

This week: executive shakeups as Nintendo’s president retires, Facebook appoints a new public policy lead, Mars…

Ken Poliziani Joins PGIM As CMO, And Other Hires

Ken Poliziani has joined asset management firm PGIM as its first-ever chief marketing officer. “Ken’s extensive experience…

Nike’s Acquisition Shows They’re Serious About Marketing Personalization

Nike’s acquisition of consumer data analytics firm Zodiac is another step toward the brand’s goal of…

Snapchat, Nike Team Up To Direct-Sell Air Jordans

After splitting its social and media features last year, Snap is shifting again to help retailers…

Sneaker Brands Use Tech And Entrepreneurs To Cultivate Enthusiasts

For the average sneaker enthusiast, purchasing a coveted pair of kicks can be as monumental a…

Snapchat Lays Off From Content Division; Nike Promotes New CMO

Highlights Snap Inc has laid off over 20 employees across various departments, mostly from its content…

The Most Influential Brands For Marketers In 2017

Based on internally commissioned research and compilation from social data, AListDaily has identified the 20 most…

Nike, Turner Communications Bring On New Brand Marketing Chiefs

Highlights Lauren Sherman has joined Nike as senior director of digital marketing to oversee the brand’s…

ComplexCon Looks To Capitalize On Millennial Consumers

ComplexCon returned to Los Angeles for the second consecutive year with a two-day consumer show that…

Rob Gronkowski Wants To Disrupt The Way Brands Work With Athletes

Brands tapping athletes to be the face of their businesses has forever been a cornerstone of…

Fitness Brands Find An Active Community Through Gamers

The fitness industry has discovered a lucrative audience in the gaming community—despite a long-held assumption that…

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