Nike

Snapchat, Nike Team Up To Direct-Sell Air Jordans

After splitting its social and media features last year, Snap is shifting again to help retailers…

Sneaker Brands Use Tech And Entrepreneurs To Cultivate Enthusiasts

For the average sneaker enthusiast, purchasing a coveted pair of kicks can be as monumental a…

Snapchat Lays Off From Content Division; Nike Promotes New CMO

Highlights Snap Inc has laid off over 20 employees across various departments, mostly from its content…

The Most Influential Brands For Marketers In 2017

Based on internally commissioned research and compilation from social data, AListDaily has identified the 20 most…

Nike, Turner Communications Bring On New Brand Marketing Chiefs

Highlights Lauren Sherman has joined Nike as senior director of digital marketing to oversee the brand’s…

ComplexCon Looks To Capitalize On Millennial Consumers

ComplexCon returned to Los Angeles for the second consecutive year with a two-day consumer show that…

Rob Gronkowski Wants To Disrupt The Way Brands Work With Athletes

Brands tapping athletes to be the face of their businesses has forever been a cornerstone of…

Fitness Brands Find An Active Community Through Gamers

The fitness industry has discovered a lucrative audience in the gaming community—despite a long-held assumption that…

Minute Media’s Strategy For Engaging With The Esports Audience

Earlier this year, sports media company Minute Media (which owns 12up and 90min) revealed that it…

‘NBA 2K’ Works With Nike And Other Brands To Reward Gamers

Nike’s new NBA jerseys not only look cool, but they also unlock exclusive in-game virtual currency…

Inside The NBA’s New Marketing Deal With Fitbit And Minnesota Timberwolves

When NBA players hit the hardwood floor this fall, the jersey straps on their shoulders will…

Sacramento Kings Are Using AR, VR And Esports To Become NBA’s Tech Tour De Force

The Sacramento Kings announced another first in the NBA. The team partnered with Nike and developer…

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