Nintendo

NPD Report Shows Nintendo Finishing Strong In Conventional Franchise Year

The video game industry is continuing its trajectory of healthy growth this year, according to The NPD…

Surprise Nintendo Direct Leaves Audiences Puzzled

Nintendo surprised fans Thursday morning when it dropped a Nintendo Direct Mini unannounced. It’s uncharacteristic of…

Ad And Apps Spending To Separately Grow in 2018—But So Will Fraud

CMOs Mobilize On Mobile New research by App Annie suggests that consumer spending on mobile apps…

‘Super Mario Odyssey’ Marketing Reflects Game’s Globetrotting

Super Mario Odyssey is bringing Mario and his new friend Cappy to the Nintendo Switch. First revealed…

The Top 25 Game Companies By Revenue So Far In 2017

Newzoo has revealed the top 25 public companies by game revenues and Tencent still reigns supreme…

NPD: ‘Splatoon 2’ Tops July Video Game Sales; ‘Call Of Duty’ Continues To Shine

US video game spending in July reached $588 million, NPD reported, growing 19 percent over the…

Nintendo And Best Buy Partner For ‘Mario Kart’ Esports

Nintendo is once again trying something different with its Nintendo World Championships. The October 7 event…

‘Hey! Pikmin’ Gets Its Own Amiibo; Players Star In ‘Miitopia’ Trailer

This week in game promotions, Pyre takes to Reddit, Nintendo puts users in its key art…

Nostalgia On The Go: When Legacy Game IPs Move To Mobile

Mobile gamers are seeing old friends on new devices as legacy video game brands expand onto…

‘Splatoon 2’ Pits Ice Cream Against Cake; ‘Layton’s Mystery Journey’ Puzzles The World

This week, Nintendo’s most successful IP since Wii Sports gets a sequel and Level-5 takes puzzle-solving…

Sacramento Kings Are Using AR, VR And Esports To Become NBA’s Tech Tour De Force

The Sacramento Kings announced another first in the NBA. The team partnered with Nike and developer…

Nintendo Discusses Importance Of Brand Touchpoints

Nintendo is on a roll with its Nintendo Switch and Nintendo 3DS consoles. Although some in…

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