Op-Ed

Op-Ed: Super Bowl Video Game Ads Pass Audiences Back To Digital

The Super Bowl is one of the only events where crowds that tune in are almost…

Op-Ed: Balancing ESports TV And Digital Broadcasts

The first Heroes of the Dorm tournament (a collegiate eSports competition where teams play Heroes of…

Op-Ed: Nintendo Needs To Switch Out Sense Of Uncertainty

Nintendo took a major step on the road to launching the Switch console. It was revealed…

How Console Gaming Evolved In 2016

It’s been a banner year for gaming consoles, with the newest generation of hardware continuing to…

How PC Gaming Grew In 2016

While mobile games, at about $36 billion, have become the leading game revenue sector globally, PC…

The Biggest Mobile Gaming Trends Of The Year

The largest segment of the gaming market, mobile games, had another banner year in 2016. Overall,…

Understanding The Extent Of The ‘Pokémon’ Effect

This has been a phenomenal year for the Pokémon franchise, given the tremendous success of Pokémon…

Op-Ed: TV Ads Game The Holidays

Mobile advertising continues to grow rapidly, but the costs continue to rise with so many competing…

Slow And Steady: Revising Expectations For Virtual Reality

Sony promoted new PlayStation VR (PSVR) games at PlayStation Experience over the weekend, among a number…

Op-Ed: PlayStation Aims For Future While Nintendo Looks Back

Perhaps it was fated timing or an incredible coincidence that both the PlayStation 4 Pro and…

Op-Ed: ESports Key To Another 25 Years For Blizzard

Last weekend’s BlizzCon was perhaps one of the most momentous in the company’s history. Not only…

Op-Ed: The Nintendo Switch’s Marketing Challenges Ahead

Nintendo continued its hot streak last week when it officially announced the Nintendo Switch (formerly NX)…

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