Original Content

Netflix Passes Comcast in Market Value, Inches Closer To Disney

Originally published at VideoInk. Netflix is now worth more than Comcast. The streamer blew past the cable…

Game Brands Expand Their Reach By Creating Original Content

Gaming households have enjoyed access to TV through apps on their favorite consoles for years, so…

Digital Content Newfronts Shows That The State Of Social Video Is Still Going Strong

IAB’s Digital Content Newfronts is still going strong, and one thing is for sure—social video is on…

Facebook And Snapchat Shows Add New Meaning To Social ‘Media’

The friendship between social media and television continues with a new deal between Discovery Communications and…

How ‘Final Fantasy XV’ Promotions Were Powered By Its Fans

This week, Ubisoft’s Watch Dogs 2 launches on PC and The Crew gets a Calling All Units expansion. Darksiders: Warmastered Edition…

Organic Valley Sculpts ‘Heroes Of Butter’ In Livestream Campaign

“Haters are gonna hate . . . until they have to bake,” dairy farmer Dave Hardy…

Branded Content Favors Stories Over Traditional Ads

While product placement is still very much a thing, a rising trend in the marketing arena…

From Anime To Hackable Houses: This Week’s Top Game Promotions

Sony’s PS4 Pro is now on the shelves as is the Nintendo NES Classic Edition console—setting the…

Amazon Job Posting Hints At Original VR Content

According to a job posting on LinkedIn, Amazon is seeking a “virtual reality experience development executive”…

Visa Is Supporting Olympians With 360-Degrees Of Acceptance

Visa, a major sponsor of the 2016 Olympic Games, has launched a 360-degree story experience featuring…

2K Partners With Sean ‘Diddy’ Combs For WWE 2K17 Soundtrack

As they mature in graphics, storytelling and artistic expression, video games attract the attention of A-list…

Could The Original Content ‘Bubble’ Burst This Year?

There’s a growing demand for original content from networks, particularly streaming services like Netflix and Hulu. While these…

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