OTT

Pepsi Takes World Cup Marketing Victory Over Coke; Facebook Boasts Interactions

This year’s FIFA World Cup yielded many surprises not just for fans and players but for…

Netflix Is Going To Release 47 Comedy Specials In One Day

Originally published at VideoInk. As if the plan to release over 80 original projects this year wasn’t…

History Channel Partners With Ad-Supported OTT Xumo To Expand Reach

Originally published at VideoInk. Linear viewing on traditional cable and satellite outlets is—surprise—on the decline. With an…

Roku Launches Targeted Ad-Sales Marketplace With Fox, Turner And Viacom On Board

Roku launched the Audience Marketplace on Wednesday, introducing a new way for advertising buyers and sellers…

Netflix Passes Comcast in Market Value, Inches Closer To Disney

Originally published at VideoInk. Netflix is now worth more than Comcast. The streamer blew past the cable…

PassionFlix’s Tosca Musk Aims to Find Niche OTT Success Without Ads

Research from Parks Associates found that more than one-third of US broadband households subscribe to multiple…

Netflix’s Billboard Investment Would Give Out-Of-Home Advantage In L.A.

Netflix is reportedly investing in its out-of-home advertising strategy with the planned acquisition of a Los…

IAB Proposes New OTT Advertising Guidelines For Marketers

The Interactive Advertising Bureau (IAB) has proposed a set of guidelines for advertising within over-the-top (OTT)…

Three Tips For Marketers Ready To Approach OTT 

With the ubiquity of smart TVs and streaming devices and the rise of cord-cutters, advertisers are…

‘Star Trek: Discovery’ Unites Binge-Watching And Linear TV Trends

According to data collected by Parrot Analytics, which tracks global “demand expressions”—the number of people discussing…

Netflix Shakes Up TV Ad Space, Creates $6B In Missed Ad Revenue

Netflix costs TV networks between $3 billion and $6 billion per year by luring viewers away…

IAB Recommends Blockchain To Cure Video Fraud Woes In Whitepaper

Blockchain is more than just Bitcoin: it’s got significant potential for industries outside of finance. In…

More From OTT