Overwatch

Was Bethesda’s “Stream Of Nothing” Trolling Or Marketing?

Bethesda Softworks recently joined a handful of other publishers in proving that you don’t need to…

Nielsen’s Activision Blizzard Partnership Revamps Esports Metrics

In the next 12 months, brand marketers will be able to track the same data on…

Watch Loot Boxes, Snapchat For Game Marketing Trends In 2018

The new year has just started, but video game console trends that began in 2017 are…

‘Games As A Service’ Drives Video Game Growth In 2017, But Stumbles Along The Way

Both console and PC gaming saw growth this year, as video games continue to be treated…

With Team SoloMid Partnership, Gillette Moves Deeper Into Esports

Procter and Gamble brand Gillette is partnering with popular global esports organization Team SoloMid (TSM) as…

BlizzCon Rages On As Activision Blizzard Enjoys Record Q3 Earnings

Activision Blizzard earnings for the third quarter of 2017 were higher than expected, with a record…

NRG Brings In Celebrities To Grow Esports

Andy Miller knows traditional sports as the minority owner of the Sacramento Kings, but he was…

Blizzard Esports Arena Unlocks New Sponsorship Opportunities

Blizzard Entertainment officially opens its new Blizzard Arena Los Angeles in Burbank Studios on October 7 with the…

HP Advances Omen Brand With Esports Fans

HP is focusing heavily on gamers and esports fans with its new line of Omen laptops…

Studying The Growth Of Collegiate Esports

As professional esports continues its explosive growth, even attracting support from traditional sports, another sector has…

Blizzard Is Opening Up College Esports For Brands

Blizzard Entertainment is growing its collegiate esports programs across Overwatch, Heroes of the Storm, Hearthstone, StarCraft…

Madison Square Garden Company’s Plan To Take Esports Mainstream

The Madison Square Garden Company (MSG), owners of the world famous sporting venue as well as…

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