Partnership

Twitch Tag Teams With Lucha Libre To Leverage Mexico Market

Lucha Libre AAA Worldwide, Mexico’s biggest wrestling promotion organization, is creating a “parejas increíble” with video streaming…

Twitch COO: Blizzard Esports Deal Creates “Interesting And Deeper Integrated Marketing Opportunities”

Twitch is about to put the “watch” in Overwatch. The popular livestreaming platform has formed an exclusive worldwide…

ESports Just Got More Social Thanks To ESL And Twitter

ESports are about to get a lot more social, thanks to a partnership between Twitter an…

Astro Gaming Cranks Up Its Style With Adult Swim And Cartoon Network

Astro Gaming has been the official headset for PAX conventions for the past eight years, but…

Atari CEO Discusses Taking Brand Recognition Beyond Video Games

Atari has been around since the dawn of video games, and it remains one of the…

Tencent Partners With AppsFlyer To Track Massive Chinese Mobile Market

Tencent is one of the largest investment, internet technology and entertainment companies in the world, with…

2K Partners With Sean ‘Diddy’ Combs For WWE 2K17 Soundtrack

As they mature in graphics, storytelling and artistic expression, video games attract the attention of A-list…

Snapchat Hits The Music Festival Scene

Music festivals are quite a draw for audiences during the summer season, and they seem to…

SteelSeries’ New Strategy Brings Fans Into the Life Of ESports Players

SteelSeries, the popular manufacturer of video game peripherals, is an active member of the competitive video game community; designing…

The Force Awakens With ‘Star Wars’ Marketing Partners

YouTube. Facebook. Snapchat. Vine. Meerkat. Periscope. Twitch. Has your brand mastered them all Get the insights…

Niantic Labs Teams With James Frey On Transmedia Project

With controversial author James Frey turning heads with his first of a series of three new…

Storm8 and Hasbro Launch ‘Monopoly Bingo!’

Even though Monopoly has been a hit on the board game front for many years, Hasbro…

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