Pepsi

Virtual And Augmented Reality Moving Away From Apps, Toward Web

While brands have taken advantage of virtual and augmented reality to showcase products or provide immersive…

Bud Light Unveils ‘The Bud Knight’ For Super Bowl LII

Despite declining year-over-year ratings for regular season football games, NBC still expects to earn over $500…

Snack Brands Look For A Marketing Sack This NFL Season

The NFL season officially kicks off on Thursday, signaling a new start for brands to get…

Former Apple CEO John Sculley On The Power Of Brands And Marketing

Having served as the president of PepsiCo and CEO of Apple during his career, John Sculley…

STRIVR Labs Is Leveraging Virtual Reality To Train Sports Stars

Derek Belch is a former Stanford football player and graduate assistant coach for the Cardinal team.…

82 Percent Of Gen Z Skip Ads; More Than Half Use Ad Blockers

This week, we’re delving into the world of young consumers, slightly older consumers, programmatic ad spend…

How Arby’s Is Engaging With Gamers

Arby’s has been connecting with gamers over the past two-and-a-half years through its social channels. In…

Brands Are Connecting With Mobile Millennials In Snaps

Snaps is a mobile messaging platform that connects top Fortune 1000 companies to cell phone obsessed consumers…

Inside Mountain Dew’s Marketing Strategy For The NBA Season

The NBA season tipped off on the hardwood floor this week, as did a host of…

Why Emojis Are The Space To Be In For Stars, Brands, And Beyond

You’re not anybody until somebody emojis you, at least according to Moji president and CEO Oliver…

Is Emoji-Based Marketing Really Effective?

Those little faces and icons—emoji, as they call ’em—are everywhere. From text messaging to emails to…

Bud Light Becomes Latest Brand To Bring ESports To Its Strategy

Beverage brands like Red Bull, Pepsi and Coca Cola have been bringing out the big guns…

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