Pew Research

YouTube Defends Top Social Video Spot As Young Viewers Look Away

YouTube sits comfortably as the most-used social network among those 18-24, but young consumers are now splitting…

Fitness Brands Find An Active Community Through Gamers

The fitness industry has discovered a lucrative audience in the gaming community—despite a long-held assumption that…

How Different Generations Play Video Games, From Platforms To Genres

Video games bring entertainment to all, from grandpa playing video poker on his phone to a…

Harnessing The Marketing Power Of Messenger Apps

People are talking, and brands want in on the conversation. According to Pew Research, 49 percent…