Platforms + Media

Mobile AR Continues To Climb; Presents Challenge For Marketers To Integrate Into Existing Tech

Mobile augmented reality is expected to earn $1.5 billion this year, outselling virtual reality games and…

Battle Royale Video Game Craze Presents Opportunities For Marketers

A growing craze for battle royale-themed game video content (GVC) has presented tremendous opportunities not just…

Hyundai Launches First-Ever Digital Showroom On Amazon

Hyundai announced on Wednesday that it would be the first car brand to open a digital…

On Brand: Fullscreen’s Maureen Polo On The Relevance Of Influencer Marketing

Engaging with a young generation is neither simple nor easy, but it helps to have the…

Pepsi Takes World Cup Marketing Victory Over Coke; Facebook Boasts Interactions

This year’s FIFA World Cup yielded many surprises not just for fans and players but for…

Twitter Rolls Out Video Docking Tool For Android Multitasking

This week in social media news, Twitter introduces a video dock feature, Facebook trains AI to…

Netflix Is Going To Release 47 Comedy Specials In One Day

Originally published at VideoInk. As if the plan to release over 80 original projects this year wasn’t…

On Brand: Paramount Network’s Niels Schuurmans Discusses Strategy

Adapting a century-old brand for an evolving audience requires more than putting content on the internet…

Reddit Now Offers Advertising Packages Such As ‘Top Post Takeovers’

This week in social media news, Reddit (finally) decides to translate its massive popularity into site revenue…

Drake’s ‘Scorpion’ Album Massive Success Despite Complaints About Its Promotion

Drake has long been crowned as the king of streaming music, with his newly released album…

Wendy’s Explains Idea Behind Summer Drink Romance Fiction

On Tuesday, Wendy’s debuted Fruit Tea Temptation, a romantic short story on Wattpad centered around its summer…

Pinterest Streamlines Desktop Saves; Instagram Stories Get Musical

This week in social media news, Pinterest streamlines desktop saves, Instagram adds Music stickers, Instant Articles…

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