Platforms + Media

Facebook Q1 Ad Growth Unaffected By Cambridge Analytica, Unworried By GDPR

Mark Zuckerberg testified in front of his third committee in three weeks, this one made up…

Facebook Now Requires Political Advertising Disclosures

At long last, Facebook is putting one of its transparency principles into practice, requiring all political…

Only 3% Of Marketers Agree With Video Viewability Standards

Marketers continue to invest in video this year, but are frustrated with the current advertising landscape,…

P&G Returns To YouTube, Wary Of Programmatic

After taking a year-long break from buying ad space on YouTube due to numerousĀ ad fraud and…

Top Virtual Reality Activations By Brands In 2018 So Far

A wave of virtual reality activations in 2018 highlights a storytelling approach to TV and film…

Social Media News: Playable Ads, AR Shopping And Paying For Privacy

In case you missed the social media headlines this month, here are the most important things…

Online And Mobile Games See Varying Effects In GDPR

As the General Data Protection Regulation (GDPR) legislation deadline looms, online and mobile gaming companies are…

Agencies Band Together To Form Advertiser Protection Bureau

A newly formed Advertiser Protection Bureau (APB) was unveiled by 4A’s, calling on media agencies to…

Three Tips For Marketers Ready To Approach OTTĀ 

With the ubiquity of smart TVs and streaming devices and the rise of cord-cutters, advertisers are…

How Companies Are Growing Audiences With Snapchat And Facebook Watch Shows

Some call Snapchat and Facebook the future of television, while others see them as major challengers…

Mobile Gaming On Rise, But Brand Ad Spending Remains Low

Despite the strong growth of mobile games, brands outside of the gaming industry have yet to…

Live Sports Drove National TV Ad Revenue Growth In February

National TV advertising revenue grew 12 percent year over year (YoY) in February 2018, according to…

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