PlayStation

PlayStation’s ‘Opera’ Campaign Conjures Emotion For PS4 Pro Graphics

Launching Thursday, PlayStation’s “Opera” campaign describes the experience of playing video games on PS4 Pro through…

Cinemark Hires New CMO; Airbnb Appoints First Independent Board Member

Highlights Cinemark has made two executive appointments, tapping Wanda Gierhart for chief marketing officer and Sean Gamble for chief…

‘Uncharted: The Lost Legacy’ Marketing Is A Duo Of Adventure And Girl Power

Uncharted: The Lost Legacy is available now on PlayStation 4, and Naughty Dog has the challenge…

Inside The Marketing Bonanza Behind The Mayweather-McGregor Mega Fight

The Floyd Mayweather and Conor McGregor super fight mostly materialized from the months-long back-and-forth banter played…

Call Of Duty World League Committed To Growth Through Audience Engagement

The Call of Duty World League’s (CWL) second season is coming to a close, and the…

Taco Bell Is Reimagining Itself For The Next Generation Of Taco-Lovers

Taco Bell had a landmark moment late last year when they offered a sneak peek into…

The Tasty Relationship Between Food and Video Game Brands

From begging our parents to buy Nintendo cereal to grabbing a slice of pizza at the…

Let’s Celebrate: Video Game Anniversary Marketing

The original Xbox gaming console launched on November 15. It went on to make an undeniable…

Spotify Steps Up Its Game With New Music Channel

Spotify has created an all-new gaming channel, where fans can enjoy a variety of original soundtracks or explore…

Sony Creating ‘Gravity Rush’ Anime Series To Promote Game Sequel

Sony is readying a big push on one of its bigger holiday releases, starting with a…

‘Assassin’s Creed’ Movie Will Combine New And Familiar Elements

Historically, video game movies are not well received by fans, but the Assassin’s Creed franchise is all about…

E3 2016: ‘Titanfall 2’ Adds Single-Player, Extends To PS4

Titanfall 2 hopes to introduce more players to the bond between man and machine, as Electronic…

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