Doug Bowser discusses Nintendo’s expanding brand awareness
Super Bowl LI is almost here, and brands are gearing up for the Big Game in a big way
Pre-orders may be a good sign, but experts still remain cautious about certain retail choices
Through a number of strategic partnerships and announcements this past year, Nintendo proves that the gaming brand of our youth has all grown up.
See what’s hot . . . and what’s surprisingly not.
These brands are ringing in the holidays with a healthy dose of humor and inspiration
Consumers reveal why they prefer certain ads, ignore them or recognize them all
SuperData explains the shift in revenue and named upcoming titles that could turn it all around
Razer CEO Min-Liang Tan discusses how the company is introducing Pokécrawls through new app, RazerGO
Both Pokémon Sun and Pokémon Moon will arrive this November, and the Internet is already buzzing
A new look at the “real-world gaming” app indicates big things for the 20th anniversary of the franchise
Pokémon Day reached a whole new level this year