Pokemon

Nintendo Discusses Importance Of Brand Touchpoints

Nintendo is on a roll with its Nintendo Switch and Nintendo 3DS consoles. Although some in…

The Brands Tackling Super Bowl 51 Through TV Ads

It’s that time of year again and football fever is in full swing. For Super Bowl LI,…

Nintendo Places Its Faith In The Switch Console

Nintendo has released its financial results for the nine-month period ending December 2016, with sales totaling…

Nintendo’s Brand Messaging Shows Longevity, Ability To Evolve

Nintendo celebrated a number of major milestones in 2016, from the 20th anniversary of Pokémon to…

The Most Talked-About Toys And Tech On Social

The time has come for eggnog, ugly sweaters and of course, shopping frenzies. Social media analytics firm…

10 Best Marketing Campaigns This Holiday Season

The holidays are a time to go big—big meals, big family gatherings and for these brands,…

Fake News, Top-Selling Games And Other Must-Read Marketing Stats

It may be too late to stuff your face with turkey, but we’re here with a…

Holiday Game Sales Are Down, But No Need To Panic

Despite a record-breaking Black Friday, overall digital games sales for the holiday season are down two…

Razer CEO Explains Impact Of RazerGO, ‘Pokémon GO’ Chat App

Razer wants to help Pokémon GO players catch them all. The technology giant has launched a…

Nintendo Begins Massive Promotional Push For New ‘Pokémon’ Games

It’s hard to believe that the Pokémon franchise is 20 years old, yet is still as…

‘Pokémon GO!’ Builds Up Steam With New Reveal

Last month, The Pokémon Company celebrated the 20th anniversary of the best-selling Pokémon franchise in a variety of…

Pokémon Celebrates Turning 20 In Style

It’s hard to believe that the Pokémon franchise is celebrating its 20th anniversary. The series initially…

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