Reggie Fils-Aime

‘Splatoon 2’ Pits Ice Cream Against Cake; ‘Layton’s Mystery Journey’ Puzzles The World

This week, Nintendo’s most successful IP since Wii Sports gets a sequel and Level-5 takes puzzle-solving…

Promotion Or Piracy? Brand Awareness Through Fan-Made Games

Fan-made games help build awareness around IPs, but publishers must draw the line between free promotion…

Nintendo President Reggie Fils-Aimé Optimistic Switch Demand Will Be Met

Nintendo launches its $300 Switch hybrid console/tablet on March 3 and gamers around the globe are…

Nintendo Isn’t Playing Around With Its Switch Marketing

The Nintendo Switch debuts on March 3, and retailers are struggling to meet demands. This is a…

Op-Ed: Nintendo Needs To Switch Out Sense Of Uncertainty

Nintendo took a major step on the road to launching the Switch console. It was revealed…

Nintendo’s Brand Messaging Shows Longevity, Ability To Evolve

Nintendo celebrated a number of major milestones in 2016, from the 20th anniversary of Pokémon to…

Game Marketing Like A Pro: 5 Tips From Top Publishers

There are many ways to approach video game marketing, whether you’re a publisher with millions of…

4 Video Game Brands Powering Up With Branded Merchandise

The video game industry is a money-making machine, but its potential lies not just in hardware…

Paris Games Week Is All About ESports, VR And Influencers

Paris Games Week is upon us, and publishers are taking this opportunity to get games into the…

Nintendo “Switches” Things Up With A New Console And ESports Presence

Nintendo has formally announced its plans to enter the world of eSports, among other exciting news…

Nintendo President Reggie Fils-Aimé Discusses Nintendo NX

Nintendo is riding high right now, thanks to the overwhelming success of Niantic’s Pokémon GO, a…

Nintendo Launching Mini NES, Makes Old New Again

Although Nintendo is still riding high on the tremendous success of Pokémon GO, it won’t have a new…

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