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Majority Of Marketers Use Email Marketing, But Very Few Consumers Like It

Though email marketing is an important means of generating awareness and promotions, there remains a massive…

Podcast Ad Revenues Hit $314 Million, IAB/PwC Study Finds

The Interactive Advertising Bureau (IAB) and PwC released its Full Year 2017 Podcast Advertising Revenue Study,…

CMOs Are Moving Beyond Traditional Roles But Lack Confidence, Study Finds

Chief marketing officers are taking on more roles within the company but lack confidence in their…

Report: Mobile Commerce Declines As Shoppers Prefer Ease Of Computers

Consumers are purchasing less physical items from their mobile devices and opting for desktop computers instead,…

Forrester: CMOs Will Spend Over $122B On Martech By 2022

Chief marketing officers in the US will spend over $122 billion on marketing technology (martech) and…

Only 3% Of Marketers Agree With Video Viewability Standards

Marketers continue to invest in video this year, but are frustrated with the current advertising landscape,…

CMOs Are Shifting Strategy To Bring Services In-House According To New Survey

CMOs are taking more marketing services in-house, according to a new study released by media and…

Targeting Consumers During ‘Personal Prime Time’ Varies By Generation

Consumers are creating their own “personal prime times” to engage with media throughout the day, according…

Netflix Shakes Up TV Ad Space, Creates $6B In Missed Ad Revenue

Netflix costs TV networks between $3 billion and $6 billion per year by luring viewers away…

Study Finds Facebook Watch Gaining Traction With US Consumers

Facebook Watch is gaining traction among American users, according to a survey by Morgan Stanley. As…

Marketers Think Their Campaigns Are Integrated. They’re Not.

Integrated marketing provides a consistent experience for consumers whenever they encounter a brand’s presence. According to…

Study Reveals Progress In Fight Against Invalid Traffic Ad Fraud

For decades, marketers have waged a war against ad fraud and according to a new study,…

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