Reports

Despite Expected Games Industry Growth, Employee Diversity Stagnates

Employment Diversity Still Lags The Institute of Practitioners in Advertising (IPA) has released its annual survey…

App Developers Testing Gamified Ads; Brands Move Programmatic In-House

Video Ads, Metrically Speaking For marketers, social videos work best for creating engagement, according to a…

VR Growth To Slow In 2018; Marketers Favor Influencers Despite Millennial Distaste

Virtual Reality Progress Stumbles For the first time, quarterly shipments of virtual reality headsets have surpassed…

Forrester Predicts Growth For Amazon, Apps, Decline For Programmatic Ad Spend

Forrester Research released yet another set of predictions forecasting the near-term effects of several of advertisers’ largest…

Cyber Monday, Black Friday Sales Exceed Expectations Despite Email Marketing Missteps

Cyber Monday has arrived, and Adobe is predicting that it will be the largest online shopping day…

Interest In Holiday Shopping Spreads Beyond Black Friday, CMOs Push For Transparency, Brand Safety

New research on search trends by Adthena has offered some insight into what consumers are looking for—and…

Social Media Drives Shopping; Consumers Talk Most About Underdog QSRs

Social media has become the new storefront, a new survey by Curalate indicates. Among US consumers, 76…

Gartner: Marketing Budget Stagnation Makes Executives Too Careful

Misguided and shortsighted marketers are to blame for falling budgets, a new survey by Gartner reports.…

Marketers Are Ignoring Mobile Ad Fraud, Attribution Providers Aren’t Helping

Mobile marketers are asleep at the wheel when it comes to ad fraud, a new report…

Black Friday Shopper Habits Changing; CMOs Don’t Get Their Consumers

As consumers prepare for Black Friday, their shopping habits are changing as well. Projections by the…

Long Videos Drive Higher Engagement; Most Millennials Don’t Cord-Cut

Longer videos lead to higher engagement, according to a new study by Wochit. Videos longer than…

Stranger Things Elevates Messaging; Amazon Music, Ads Advance On Frontrunners

Excitement about the second season of Stranger Things can drive interest in unrelated products, according to…

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