Riot Games

Watch Loot Boxes, Snapchat For Game Marketing Trends In 2018

The new year has just started, but video game console trends that began in 2017 are…

‘Games As A Service’ Drives Video Game Growth In 2017, But Stumbles Along The Way

Both console and PC gaming saw growth this year, as video games continue to be treated…

With Team SoloMid Partnership, Gillette Moves Deeper Into Esports

Procter and Gamble brand Gillette is partnering with popular global esports organization Team SoloMid (TSM) as…

Riot Games’ Esports Business Model Borrows From Traditional Sports

Riot Games has shepherded competitive gaming from hotel ballrooms to sold out sports stadiums like the…

Acer Brings Predator Gaming To ‘League Of Legends’ Esports Fans

Acer first entered into a marketing partnership with Riot Games last September to establish its Predator…

Studying The Growth Of Collegiate Esports

As professional esports continues its explosive growth, even attracting support from traditional sports, another sector has…

Esports One Brings Real-Time Stats To Esports

Although big esports events like Valve’s $23 million The International for Dota 2 and Activision’s Call…

Madison Square Garden Company’s Plan To Take Esports Mainstream

The Madison Square Garden Company (MSG), owners of the world famous sporting venue as well as…

Building The Perfect VR Promotion

Legend 3D launched its VR division over two years ago and has worked with numerous brands…

Podcast: Super League Gaming CEO Ann Hand Explains How Communities Impact Esports

Super League Gaming is an interactive operation that taps into fervent esports fan bases by hosting…

Games Giant Tencent Is Positioning Brand For Both China And US Growth

Chinese media and entertainment conglomerate Tencent is looking to broaden its stateside reach and brand narrative…

[a]list summit: How To Engage With A Competitive Gaming Audience

This year’s [a]list summit focused almost entirely on the theme of eSports and competitive gaming. While…

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