Rocket League

Sprint Boosts Its Mobile Brand Through Turner’s ELeague

Turner and IMG continue to attract non-endemic sponsors to esports. They’ve just announced that Boost Mobile—owned…

Fans Of Premium Games Approve Of Monetization Despite ‘Battlefront’ Backlash

Video game monetization is most widely associated with the free-to-play (F2P) business model, but in recent…

CMOs Share Their Approach In A ‘Post-Advertising Era’

At Ad:tech New York, there was a common refrain: brands must get away from thinking about…

Blizzard Is Opening Up College Esports For Brands

Blizzard Entertainment is growing its collegiate esports programs across Overwatch, Heroes of the Storm, Hearthstone, StarCraft…

NBC Sports Kicks Off Esports Plan With ‘Rocket League’ Tournaments

NBC Sports Group has officially jumped into the esports arena and the broadcast giant now follows…

Brand Sponsors Take Notice As ‘Rocket League’ Sets New Esports Standard

Rocket League, a game where sports meet cars, is holding the third season of its championship series…

Fan Sharing: The Growing Trend Of Esports Partnerships

Esports is expected to bring in up to $1.1 billion of revenue in 2019 according to…

Gfinity Pushes Further Into Global ESports With Elite Series

Gfinity, an eSports event platform, is entering the second phase of its eSports initiative. The UK-based…

How Game Developers Build Communities Through Modding

Modifying or “modding” a video game has become a popular pastime for many gamers over the last…

Analysts Look At Console Gaming And Digital Game Sale Trends

Virtual reality may have been a little slow to take off this year, even with the…

Marketing Highlights From The Game Awards 2016

The Game Awards made history last night by being one of the largest shows to be…

How ‘Streamline’ Connects With Twitch Broadcasters And Viewers

Streamline connects livestream broadcasters with their audience in new and exciting ways by having viewers interact…

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