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A Guide To Cannes Lions 2018 Events

Cannes Lions events are everywhere and there is so much to see and do for marketers,…

These Are The Mobile World Congress Events Engaging Marketers

Here is what’s on our radar for Mobile World Congress, between the show’s official daily agenda…

Mobile World Congress Takes A Wide Look At The Digital Ecosystem

Mobile World Congress is not necessarily about brokering deals or concrete applications of marketing, like counterpart…

Winter Olympics Make Sponsors Bring Their Marketing A-Game

The Olympics serve as one of the most visible global marketing stages for brands that have…

Marketers Focus On Social VR For Needed Platform Reinvention

After more than two years on the open market, VR is not the shiny new object…

AT&T, Volkswagen, Global Road Appoint New Marketing Executives

AT&T has named Kirk McDonald as the chief marketing officer to its newly formed advertising and…

Xbox One X Marketing Taps Into Gamer Competitiveness

Xbox One X is officially in stores and to celebrate, Microsoft is showing off its mid-generation…

Patrón Takes A Shot At AR Marketing

Patrón was the first spirit company to explore virtual reality a few years ago with its…

Brands Discuss Losing Control Over Their Image

In a star-studded sequel to their Uncomfortable Conversation panel in March, The Marketing Society gave four…

Samsung: “The Gaming Industry Is Extremely Attractive”

An exclusive US partnership between Samsung and Xbox will include various marketing and retail activations throughout…

Lionsgate And Unity Unlock Marketing And Monetization Model For VR Ads

Brands are experimenting to discover the right pieces to the virtual reality puzzle and figure out…

Buffalo Wild Wings And Fox Sports Introduce New Social VR Experience

Buffalo Wild Wings, an active esports participant recently with Turner’s ELeague, has jumped into the virtual reality…

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