Sega

Sega Turns Parkour Gym Into Real-Life ‘Sonic Forces’ Level

Platformer video games like Sonic Forces are designed to inspire virtual adrenaline, but Sega decided to…

Vevo CEO Departs; Hilton, Pandora Bring In New CMOs

Highlights Vevo’s president and CEO, Erik Huggers, is stepping down from his position. While the music…

Mixer Studio Raises Livestream Bar For ‘Total War: Warhammer II’

The highly anticipated Total War: Warhammer II—the second game in an epic trilogy that combines the deep…

Pixels And Ink: Marketing Video Games Through Comic Books

Video game publishers have had a friend in the comic book industry for over three decades.…

Nostalgia On The Go: When Legacy Game IPs Move To Mobile

Mobile gamers are seeing old friends on new devices as legacy video game brands expand onto…

‘Total War: Arena’ And Wargaming Alliance Make History Cool

The Total War series is best known for recreating epic-sized historic battles while Wargaming specializes in…

‘Total War: Warhammer II’ Expands Trilogy With More Epic Action

Total War: Warhammer shook up strategy gaming when it released in May last year by combining…

It Takes More Than Nostalgia To Make ‘Sega Forever’

This is the first of a two-part interview series with Mike Evans, chief marketing officer of…

It’s Not Just Screens: A Look At E3’s Coolest Activations

  Sandwiched between the big-screened, live esports broadcasts and hours-long lines of gamers waiting to play, a few vendors…

Sega Celebrates 25th Anniversary Of Sonic Brand With Two Games At E3

Sega is showcasing a pair of brand new games at E3 featuring the company’s mascot, Sonic…

They’re Back: The Business Of Resurrecting Older Video Games

Nostalgia is a powerful purchasing incentive, especially among gamers. There are many ways to resurrect an…

Space Camp And Interactive Theater: This Week In Game Promotions

Whether you’re navigating the reaches outer space or the crowds of Austin, Texas video game marketing…

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