Shaquille O'Neal

NRG ESports President Explains New Opportunities ESports Opens For City Tourism

Although it’s not officially a city, the District of Columbia is the first of what could…

Inside Oreo’s Global Marketing Strategy Featuring Shaq, Neymar And Christina Aguilera

When you’re a brand whose built bullions in equity by banking on the simple ritual of…

ESports Is Gunning For A Seat At The Fabled Table Of Traditional Sports

LeBron James. Tom Brady. Clayton Kershaw. Sidney Crosby. These athletes are household names to a cavalcade…

American Express Small Business Saturday Strategy Consists Of Shaq, Soap And Social

American Express is reinvesting into the company’s largest and longest running campaign in “Shop Small” by…

How Mandt VR Is Pioneering Serialized Content

Mandt VR is a new production company with the ambitious goal of creating high-quality, volume, serialized,…

The Growing List Of Professional Athletes Taking On ESports

There was a time when the only link between traditional sports and video games came from…

LA Rams Star Rodger Saffold Tackles NFL, ESports And Hollywood

Rodger Saffold is sitting in a throne-like chair, head down, eyes fixed on his phone and…

Rick Fox Wants To Bring Kobe Bryant Into ESports

[a]listdaily caught up with former Los Angeles Lakers star Rick Fox to discuss why the three…

Kobe Bryant Might ‘Consider’ Dropping A Dime Into ESports

Kobe Bryant recently called it a career with the Los Angeles Lakers, but the future first-ballot Hall…

Andy Miller Details ESports BioSteel ‘Bench’ Deal

NRG continues to do things differently in the world of eSports. More specifically, the team is…

Sacramento Kings Owner Andy Miller Explains Why ESports Is NBA’s Future

Andy Miller is the latest traditional sportsman to invest in eSports. He and fellow Sacramento Kings…

ELEAGUE Exec Talks About Joining With Advertising Partners

In December, Turner announced a partnership with WME | IMG to form an eSports initiative; one…

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