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Car Marketers Navigate Nuanced Relationship With Millennials

If you asked millennials to turn their feelings about buying cars into a Facebook status, they’d…

Inside Lexus’ Super Bowl Strategy And New Brand Ethos

Lexus is celebrating its second-biggest sales year on record in the US market by making a…

Samsung President Tim Baxter Says Virtual Reality Is Ready For Primetime

Minutes after Public Enemy riles up the crowd of SXSW attendees at the Samsung Galaxy Life…