soccer

Nike, Apple Claim World Cup Marketing Victory; OTT Viewing Breaks Records

This year’s FIFA World Cup yielded many surprises not just for fans and players but for…

World Cup’s Female Fan Base Growing Fast, Nielsen Study Advises Marketers

A recent study from Nielsen shows that advertisers shouldn’t discount female audiences. Traditionally, soccer fandom has…

Study Reveals How World Cup Ads Impact Behavior

Digital experience management company Instart announced the results of its 2018 World Cup Ad Performance Study on…

Buffalo Wild Wings And Fox Sports Introduce New Social VR Experience

Buffalo Wild Wings, an active esports participant recently with Turner’s ELeague, has jumped into the virtual reality…

Audi Is Making Virtual Reality History With LiveLike And Fox Sports

Fox Sports continues to explore new livestreaming opportunities in virtual reality. The broadcaster has partnered with…

Coca-Cola Exec Discusses ‘FIFA 17’ College ESports Plans

With Matt Wolf getting a promotion to vice president of entertainment, ventures and strategic alliances at…

EA Sports Turns To Fans For ‘FIFA 17’ Cover Vote

When Electronic Arts announces a cover star for one of its sports games, it usually makes…

E3 2016: ‘FIFA 17’ Highlights The Personalities That Drive The Sport

FIFA first debuted in 1993, and it has since grown to become the most popular sports…

Nissan Teams With PlayStation For VR Racing Experience

This past weekend was huge for soccer fans, as they got to watch the UEFA Champions…

Twitch Delivers A ‘Final Kick’ Promotion With Gerard Piqué

Twitch has teamed up with a number of companies for unique promotions, including Old Spice and…

Risk Everything To Win

{video link no longer active} .  Nike is continuing with their Risk Everything campaign ‘Winner Stays,’…

Footkhana Combines Soccer And Rally

{video link marked as “private”}     Soccer videos and Gymkhana videos are huge hits on…

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