social media

Social Media News: Playable Ads, AR Shopping And Paying For Privacy

In case you missed the social media headlines this month, here are the most important things…

How Companies Are Growing Audiences With Snapchat And Facebook Watch Shows

Some call Snapchat and Facebook the future of television, while others see them as major challengers…

Targeting Consumers During ‘Personal Prime Time’ Varies By Generation

Consumers are creating their own “personal prime times” to engage with media throughout the day, according…

One Year Later, Instagram Stories Ad Strategies Decoded

On March 1, Instagram Stories celebrates the one-year anniversary of its official advertising rollout, which combines Snapchat-like aesthetics with…

National Geographic, Time Inc. Discuss Facebook Watch Video Strategy

Facebook brought brands yet another way to engage their followers with video on the platform by…

ROI A Major Concern With MarTech; Consumer Electronic Spending Plateaus

ROI concerns are the largest motivators both for and against investing in marketing technology, research by…

One-Third Of Your Video Ads Aren’t Being Seen, Says Google

DoubleClick has released a report on video-ad viewability for 2017, registering a massive disparity between YouTube…

How Beefing Is The Secret Sauce For Wendy’s On Social Media

The Twittersphere loves following someone whose feed is filled with scorching hot takes—not you, Donald! More…

Spending On Radio, Data, Analytics Increases; Email Marketing Stays Dependable

According to a survey by WideOrbit, programmatic radio advertising is set to substantially increase in the…

Ayzenberg’s Earned Media Value Index Aims To Make Measuring A Campaign’s ROI Easier

(Editor’s note: AListDaily is the publishing arm of the Ayzenberg Group. To read the updated Ayzenberg Earned Media Value Index…

Teens And Tweens Fleeing From Facebook; Customers Complain On Social

Facebook’s monthly user base among 12-to-17-year-olds will fall 3.4 percent from 2016 to 14.5 million people—the…

Twitch COO: Blizzard Esports Deal Creates “Interesting And Deeper Integrated Marketing Opportunities”

Twitch is about to put the “watch” in Overwatch. The popular livestreaming platform has formed an exclusive worldwide…

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