Social Media

National Geographic, Time Inc. Discuss Facebook Watch Video Strategy

Facebook brought brands yet another way to engage their followers with video on the platform by…

ROI A Major Concern With MarTech; Consumer Electronic Spending Plateaus

ROI concerns are the largest motivators both for and against investing in marketing technology, research by…

One-Third Of Your Video Ads Aren’t Being Seen, Says Google

DoubleClick has released a report on video-ad viewability for 2017, registering a massive disparity between YouTube…

How Beefing Is The Secret Sauce For Wendy’s On Social Media

The Twittersphere loves following someone whose feed is filled with scorching hot takes—not you, Donald! More…

Spending On Radio, Data, Analytics Increases; Email Marketing Stays Dependable

According to a survey by WideOrbit, programmatic radio advertising is set to substantially increase in the…

Ayzenberg’s Earned Media Value Index Aims To Make Measuring A Campaign’s ROI Easier

(Editor’s note: AListDaily is the publishing arm of the Ayzenberg Group. To read the updated Ayzenberg Earned Media Value Index…

Teens And Tweens Fleeing From Facebook; Customers Complain On Social

Facebook’s monthly user base among 12-to-17-year-olds will fall 3.4 percent from 2016 to 14.5 million people—the…

Twitch COO: Blizzard Esports Deal Creates “Interesting And Deeper Integrated Marketing Opportunities”

Twitch is about to put the “watch” in Overwatch. The popular livestreaming platform has formed an exclusive worldwide…

56 Percent Of Video Plays Are On Mobile; IoT Will Reach $800B In 2017

This week in marketing statistics, consumers can’t stop looking at their phones, long-form video dominates all…

The Earned Media Value Of Top Companies For Q1 2017

Editor’s note: Robin Boytos is the director of analytics for Ayzenberg Insights. AListDaily is the editorial and publishing arm…

#StarWarsDay Rules The Galaxy On May The Fourth (Be With You)

It’s Star War Day! To spread the joyful message of “May the Fourth Be With You,”…

Snapchat Statistics Every Marketer Should Know

As marketers, do you ever wonder, “what’s the big deal with Snapchat?” There are a lot…

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