Sponsorship

Alienware Takes Integrative Approach To Esports Sponsorships

Dell made two gaming announcements at CES this year, including a virtual reality-capable Inspiron Gaming desktop…

With Team SoloMid Partnership, Gillette Moves Deeper Into Esports

Procter and Gamble brand Gillette is partnering with popular global esports organization Team SoloMid (TSM) as…

Sprint Boosts Its Mobile Brand Through Turner’s ELeague

Turner and IMG continue to attract non-endemic sponsors to esports. They’ve just announced that Boost Mobile—owned…

HP Brand Sees Promise In Franchise Model For Esports

Next year will see an unprecedented shift in the business of esports, as both Riot Games…

Schick Hydro Emphasizes Innovation To Connect With ‘The Game Awards’ Audience

Since its first appearance at The Game Awards last year, Schick Hydro has been working to…

How The New York Yankees Will Shape Esports

If there are still brands sitting in the outfield wondering whether esports is a legitimate business…

Geoff Keighley Affirms Strategy For ‘Game Awards’ Digital Expansion

The Game Awards is slated for December 7 at The Los Angeles Theater, having announced all of…

Deezer And Fnatic Discuss New Esports Partnership

Fnatic has partnered with music streaming service Deezer to promote the brand to its global esports…

Esports Brand Sponsors Advise Speaking Fan Language

Esports marketing isn’t just for energy drinks. As tens of thousands of gamers descended upon DreamHack…

Circle Pay Sees Gamers As ‘Natural Fit’ For Its Marketing

Circle Pay is a free social payment app that allows users to send money like a…

Buffalo Wild Wings Delves Further Into Esports With Team Dignitas Partnership

Buffalo Wild Wings has partnered with Team Dignitas, which is owned by the Philadelphia 76ers. The…

Cheez-It Explains Brand Development Into Esports

Kellogg’s Cheez-It brand has entered esports for the first time through a new cross-media marketing program…

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