From college basketball to professional drone racing, these brands want young viewers covered
Execs from Wargaming, HyperX, Team Liquid and Logitech G offer advice for getting into the eSports scene
Echo Fox has partnered with Asus to expand the team’s competitive reach in 2017
The gaming hardware company was a major sponsor for the first ELeague CS:GO Major tournament
Asus CMO says discusses how the Echo Fox partnership just the beginning of new focus on eSports teams
McDonald’s sponsored the Madden Bowl in Houston before the Big Game.
Industry insiders tell non-endemic brands what they should know before jumping into the eSports scene.
New ESL sponsorship and global brand ambassador program focus on League of Legends
Coca-Cola’s vice president of entertainment, ventures and strategic alliances, Matt Wolf, explains the soda company’s early entry into eSports
Industry insiders offer advice for connecting with live content creators
Stream.Me is partnering with pro gamers to host and compete in tournaments
Erin Harvego, vice president of marketing for BTN, explains eSports place in college athletics