Sports

Magid: Virtual Reality Sports Will ‘Take Off’ With Social Interaction

Through new research, analyst firm Magid found that 10 percent of virtual reality owners and users had…

Intel, Mandt Execs Discuss VR Livestreaming’s Potential For Brands

Virtual reality technology is impacting practically all forms of entertainment in various ways, including video games,…

‘FIFA 18’ Marketing Integrates Esports With Real Players And Teams

FIFA 18 is now available, and fans across the world are congregating on the proverbial pitch…

Inside The Marketing Bonanza Behind The Mayweather-McGregor Mega Fight

The Floyd Mayweather and Conor McGregor super fight mostly materialized from the months-long back-and-forth banter played…

Fan Sharing: The Growing Trend Of Esports Partnerships

Esports is expected to bring in up to $1.1 billion of revenue in 2019 according to…

NBA Using ESports To Broaden Basketball’s Fan Base

The NBA and Take-Two Interactive Software will launch the inaugural NBA 2K eLeague in 2018. The new professional…

How Insurance Companies Are Attracting Millennials

Brands sure hear a lot about millennials and how this enormously influential consumer base drives marketing decisions.…

The Brands Tackling Super Bowl 51 Through TV Ads

It’s that time of year again and football fever is in full swing. For Super Bowl LI,…

Suchworks Brings Alpine Skiing To Life Through VR

For London-based VR/AR studio, Suchworks, skiing is life. For the past year, these snow sport enthusiasts have…

Audi Is Making Virtual Reality History With LiveLike And Fox Sports

Fox Sports continues to explore new livestreaming opportunities in virtual reality. The broadcaster has partnered with…

Voke Reveals NFL Virtual Reality Game Plan

Intel-owned Voke is partnering with the National Football League (NFL) to create virtual reality content for…

Newzoo: American Millennials Watch As Much ESports As Baseball

How do traditional sports demographics compare to those of eSports? American male millennials watch as much competitive…

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