Statistics

Netflix Shakes Up TV Ad Space, Creates $6B In Missed Ad Revenue

Netflix costs TV networks between $3 billion and $6 billion per year by luring viewers away…

Snapchat Q4 Earnings Reveal Ad Revenue Growth, Adoption By Older Users

Snap, Inc. has reported substantial growth in the fourth quarter of 2017, smoothing investor relations after…

Study Finds Facebook Watch Gaining Traction With US Consumers

Facebook Watch is gaining traction among American users, according to a survey by Morgan Stanley. As…

Marketers Think Their Campaigns Are Integrated. They’re Not.

Integrated marketing provides a consistent experience for consumers whenever they encounter a brand’s presence. According to…

Movies Still Lack Director Diversity, Says USC Annenberg Study

While marketing films to women and minorities should start with representation at the studio level, the…

Study Reveals Progress In Fight Against Invalid Traffic Ad Fraud

For decades, marketers have waged a war against ad fraud and according to a new study,…

3 Things About TV Binge-Watching Every Marketer Should Know

Binge-watching TV has become the new norm, and marketers are crafting their campaigns accordingly. Here are…

Marketers Level Up Creativity To Fight Ad Blockers

With the dawn of the Internet came endless information . . . and endlessly annoying ads.…

Once Promising Tech, Brands Are Now Backing Off Chatbots

Chatbots were all the rage last year, but 2017 didn’t become the automated paradise marketers may…

Fashion Marketing Caters To Digital Natives With Mobile Strategies

Fashion may be a $2.4 trillion industry, but it is not immune to the effects of…

AR/VR Marketing Highlights Ease, Affordability And Inspiration

AR and VR marketing takes many forms as the technology continues to grow and find its…

Digital Video Marketing Spend Balloons To $135B In US

Digital video marketing combines two of humanities favorite pastimes—the ancient art of storytelling and hanging out…

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