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Study: Marketer Confidence In Driving Revenue Unchanged In 10 Years

After a decade, marketers still have a difficult time funneling customer engagement into revenue, the CMO…

Report: Mobile Commerce Declines As Shoppers Prefer Ease Of Computers

Consumers are purchasing less physical items from their mobile devices and opting for desktop computers instead,…

Upfronts 2018: 3 Trends Impacting This Year’s TV Ad-Buying Season

TV Upfront season is officially underway, and trends are already starting to emerge that will shape…

YouTube Defends Top Social Video Spot As Young Viewers Look Away

YouTube sits comfortably as the most-used social network among those 18-24, but young consumers are now splitting…

Netflix Shakes Up TV Ad Space, Creates $6B In Missed Ad Revenue

Netflix costs TV networks between $3 billion and $6 billion per year by luring viewers away…

Snapchat Q4 Earnings Reveal Ad Revenue Growth, Adoption By Older Users

Snap, Inc. has reported substantial growth in the fourth quarter of 2017, smoothing investor relations after…

Study Finds Facebook Watch Gaining Traction With US Consumers

Facebook Watch is gaining traction among American users, according to a survey by Morgan Stanley. As…

Marketers Think Their Campaigns Are Integrated. They’re Not.

Integrated marketing provides a consistent experience for consumers whenever they encounter a brand’s presence. According to…

Movies Still Lack Director Diversity, Says USC Annenberg Study

While marketing films to women and minorities should start with representation at the studio level, the…

Study Reveals Progress In Fight Against Invalid Traffic Ad Fraud

For decades, marketers have waged a war against ad fraud and according to a new study,…

3 Things About TV Binge-Watching Every Marketer Should Know

Binge-watching TV has become the new norm, and marketers are crafting their campaigns accordingly. Here are…

Marketers Level Up Creativity To Fight Ad Blockers

With the dawn of the Internet came endless information . . . and endlessly annoying ads.…

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