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Netflix Shakes Up TV Ad Space, Creates $6B In Missed Ad Revenue

Netflix costs TV networks between $3 billion and $6 billion per year by luring viewers away…

Snapchat Q4 Earnings Reveal Ad Revenue Growth, Adoption By Older Users

Snap, Inc. has reported substantial growth in the fourth quarter of 2017, smoothing investor relations after…

Marketers Think Their Campaigns Are Integrated. They’re Not.

Integrated marketing provides a consistent experience for consumers whenever they encounter a brand’s presence. According to…

Movies Still Lack Director Diversity, Says USC Annenberg Study

While marketing films to women and minorities should start with representation at the studio level, the…

Study Reveals Progress In Fight Against Invalid Traffic Ad Fraud

For decades, marketers have waged a war against ad fraud and according to a new study,…

Mobile Games Lack Inclusivity Toward Female Players, Study Shows

Mobile gaming is on the rise, but could a lack of inclusiveness be holding it back?…

To Embrace Diversity, Brands Are Leading By Example

Diversity has been a hot-button topic this year in the worlds of marketing, entertainment and beyond.…

3 Things About TV Binge-Watching Every Marketer Should Know

Binge-watching TV has become the new norm, and marketers are crafting their campaigns accordingly. Here are…

Once Promising Tech, Brands Are Now Backing Off Chatbots

Chatbots were all the rage last year, but 2017 didn’t become the automated paradise marketers may…

BlizzCon Rages On As Activision Blizzard Enjoys Record Q3 Earnings

Activision Blizzard earnings for the third quarter of 2017 were higher than expected, with a record…

AR/VR Marketing Highlights Ease, Affordability And Inspiration

AR and VR marketing takes many forms as the technology continues to grow and find its…

The Growth Of VR In Charts: Revenue, Shipments And Investment

Virtual reality prototypes have been around for decades, going as far back as 1957. While each…

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