This week’s top stats every marketer should know
VR innovation, the top-selling video games for April, and more
Weighing engagement over intrusiveness, we turn to recent studies
Beacons send highly contextual, local, meaningful messages and ads to smartphones
Plus: holy Samsung, Batman—that’s a whole lot of VR headsets
Love is in the air with tributes both touching and hilarious
A study out by Newzoo highlights the diverse viewing habits of esports fans and the preferences of players, which can say a lot about how to appeal to both
TV sets get lonely, Nintendo gets hopeful and consumers want options for loyalty-based communication
Together, Apple and Samsung accounted for almost 90 percent of the global tablet market
Plus: March video game sales and “millennials: the movie”?
When marketing becomes an experience, great things happen
Plus—what do teenagers do on their phones all day?