ESports is not only growing exponentially as a new independent business and industry, it is also accelerating the convergence of various established industries.”
Marketers know that video should be part of the strategy, but which platforms are best?
Throw out what you think you know about electronic gaming
From consumer expectations to December’s top-selling video games
In just a few months, consumer awareness of VR has experienced very real growth
Whether informative or deceptive, profitable or too risky—statistics offer insight into what’s next for native ads
The Internet of Things is more than a fad, and here’s why.
Let’s hope that with age comes a bit of wisdom with all that buying power
Valuing self-expression and diversity, these creative consumers get involved with the issues and let their hearts lead their wallets.
Only one video game console made the list . . .
New study shows that 45 percent of consumers won’t spend time with branded content if it’s not relevant to their interests
We examine the state of mobile advertising, new records being set in the video game industry, and chat bots perhaps turning into our new robot overlords