Steve Fowler

[a]list summit: How To Engage With A Competitive Gaming Audience

This year’s [a]list summit focused almost entirely on the theme of eSports and competitive gaming. While…

Second Year Itch: Striving To Make ‘Guild Wars 2’ Number One

Avis set a marketing standard 50 years ago for any product that finds itself with the…

Publisher 2.0 — Data Driven Marketing

By Steve Fowler One of the luxuries of the new era of service based game marketing…

Exclusive: More Appreciation, And More Awards, For Game Marketing

Game Connection is preparing for its annual stateside show, which like years past takes place in…

Why Publisher 2.0 Is M.I.A. – Part 2

There is a single radical shift facing marketers and developers in the emerging digital game landscape.…

Publisher 2.0 — The Emergence Of Mid-Core

Publisher 2.0 is a curious beast.  A series of articles here that began with “Why Publisher…

Exclusive: Getting Acquainted In San Francisco

Ayzenberg’s 2012 [a]list summits visited San Francisco, Los Angeles and Seattle with a series of events…

Feature: Why Publisher 2.0 Is M.I.A. – Part 2

There is a single radical shift facing marketers and developers in the emerging digital game landscape.…

PAX Prime’s [a]list games Booth Featuring Nine Games

[a]list games has announced that it will be exhibiting at the upcoming PAX Prime show, with…

APB Reloaded Signs On [a]list games

[a]list games announced today that they have signed up with GamersFirst to launch a global campaign…

[a]list Games Reaches Out To Digital Developers

[a]list games has launched in order to offer digital developers funding to find their audience online.…

Marketing In The Digital Age And The Challenges It Presents

The game industry has changed rapidly since 2005 console games have become higher budget and smaller…

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