Speakers at the [a]list summit discuss different ways of engaging with the eSports audience
A year to the day from the launch of ArenaNet’s bestselling MMO, we talk to head of marketing Steve Fowler about their plans for domination
Steve Fowler and Vincent Juarez of Ayzenberg analyze the power and potential pitfalls of data-driven marketing.
Game Connection and [a]list on the U.S. edition of GC Marketing Awards and why they’re designed for marketers of all stripes.
Recognizing the shift from games as a product to games as a service.
Newzoo’s Peter Warman and [a]list games’ Steve Fowler team up to define what could be the biggest opportunity in digital games.
The first in a series, this look back at [a]list summit 2012 reflects on Michael Pachter’s gaming and gambling analogy.
From F2P, mobile titles to conventional retail products, they’ll all be there.
The F2P shooter will be getting a wide ad campaign courtesy of [a]list games.
The under-served in the digital game space will get their due.
Ayzenberg’s Steve Fowler talks to DFC about the necessity of social media advertising.