Strategy

Pepsi Increases Marketing Budget To Win Favor Over Coca-Cola In North America

PepsiCo has announced that it will increase its marketing budget in order to remain competitive against…

What Marketers Need To Know About Mobile World Congress 2018

Over 100,000 industry executives and 2,300 exhibitors are slated to attend Mobile World Congress (MWC), held this…

IAB Encourages Brick-And-Mortars To Become Direct Brands

To survive today’s marketplace, Interactive Advertising Bureau (IAB) says that brands must be able to sell…

These Are The Mobile World Congress Events Engaging Marketers

Here is what’s on our radar for Mobile World Congress, between the show’s official daily agenda…

New ESPN+ Streaming Service Hopes To Meet Rising OTT Trends

ESPN will get its own low-cost streaming service this spring alongside a redesigned mobile app—a move…

Consumers Spent Over $108B On Interactive Entertainment In 2017

Interactive entertainment generated $108.4 billion in 2017, exceeding previous forecasts by SuperData Research. The analyst firm…

Nissin Enjoys Its Cup Noodles Niche With ‘Final Fantasy’ Players

Square Enix and Nissin Cup Noodles’ latest team promotion is for Dissidia Final Fantasy NT, a new squad-based…

Revlon’s ‘Live Boldly’ Campaign Is On Brand For Gal Gadot

In her first major beauty deal, actress and model Gal Gadot has joined Revlon as the…

Audience Building Solves Many Of Today’s Marketing Challenges

Between net neutrality repeal and looming data privacy laws, marketers must rethink their strategies by reverting…

Sega Turns Parkour Gym Into Real-Life ‘Sonic Forces’ Level

Platformer video games like Sonic Forces are designed to inspire virtual adrenaline, but Sega decided to…

Utomik, Jump Share Strategy To Becoming ‘Netflix Of Video Games’

As the digital games market grows on platforms like Steam, discovery becomes a major issue for…

HyperX Plans To Appeal To Gamers By Becoming A Lifestyle Brand

HyperX specializes in PC gaming hardware and has been active with esports almost from its beginnings by sponsoring…

More From Strategy