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‘Star Trek: Discovery’ Marketing Embraces Legacy With Modern Approach

Star Trek: Discovery made its TV debut on Sunday, bringing the voyages of Starfleet exclusively to…

How Game Developers Build Communities Through Modding

Modifying or “modding” a video game has become a popular pastime for many gamers over the last…

Netflix Gifts ‘Gilmore Girls’ Fans By Turning Cafés Into Luke’s Diners

Netflix is celebrating the sixteenth anniversary of Gilmore Girls as it gears up for a special, four-part…

51 Percent Of On-Demand Videos Are Now Viewed On Mobile

A little over half of on-demand videos are viewed on mobile devices, according to a quarterly…

Newzoo: ‘Clash Royale’ Tournaments Drive Revenue, Twitch Viewership

Supercell recently launched a new tournament function for their hit mobile game, Clash Royale. To celebrate,…

TwitchCon Industry Track Focuses On Business Of Streaming

The team at Twitch continues to ramp up excitement for its second annual TwitchCon convention, taking…

‘Battlefield’ Franchise Blasting Its Way To Television

Where most video game studios are focusing their efforts on the big screen—like Ubisoft with Assassin’s…

How Netflix, Amazon And Hulu Are Growing With Partnerships

For the longest time, we’ve discussed how streaming media services like Netflix and Hulu are providing…

Fans Watch Over 800 Million Hours Of ESports On Twitch

ESports is a global phenomenon that continues to grow in popularity, and Newzoo is providing a better…

YouTube Presenting E3 Coverage With Event Hubs

E3 may be officially partnered up with Twitch for its big show next month, but that…

How Facebook Live Is Exploding With Brands and Social

Although some marketers believe that YouTube and Snapchat are the best means for advertising with certain…

E3 Opens To Public Audience With Special Event

For several years, the Electronic Entertainment Expo (E3) has been a trade-only event, made specifically for…

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